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Highway 9 Marketing and Events · 2 days ago

Field Marketing Manager

Chicago, IL

Full-time

Onsite

Entry, Mid Level

2+ years exp

Highway 9 Marketing and Events is seeking a Field Marketing Manager to help grow AWAKE Chocolate, an emerging CPG brand. This role involves building and executing strategic field marketing plans, driving trial and sales through local activations, and managing brand experiences in the field.

Marketing & Advertising

Responsibilities

Build and execute strategic field marketing plans in partnership with the Program Director

Turn brand strategy into memorable experiential moments—events, samplings, partnerships, pop-ups, and beyond

Drive trial and support sales through targeted retail and community activations

Align local programs with national campaigns, brand guidelines, and key partnerships

Work closely with sales teams to support launches, promotions, and key accounts

Manage all the details that make great experiences happen: staffing, logistics, assets, timelines, and budgets

Be the face of the brand in the field—engaging consumers, partners, and retailers with confidence and energy

Capture insights, track performance, and share what’s working (and what’s not) to help the brand grow smarter and faster

Qualification

Field marketingExperiential marketingSales supportBrand buildingStrategic planningProactivityHigh energyPersonableOrganizational skillsCreativity

Required

2+ years of experience

Experience growing startup or emerging CPG brands

Ability to build and execute strategic field marketing plans

Ability to turn brand strategy into memorable experiential moments

Ability to drive trial and support sales through targeted retail and community activations

Ability to align local programs with national campaigns, brand guidelines, and key partnerships

Ability to work closely with sales teams to support launches, promotions, and key accounts

Ability to manage staffing, logistics, assets, timelines, and budgets

Ability to engage consumers, partners, and retailers with confidence and energy

Ability to capture insights, track performance, and share feedback

Creative and scrappy mindset

Comfortable in fast-moving, entrepreneurial environments

Sales-minded and results-driven

Organized and proactive

High-energy and personable

Open to working nights and weekends

Company

Highway 9 Marketing and Events

Highway 9 Marketing and Events, also known as HwyNine, partners with young brands from start up to acquisition and focuses on developing scalable field strategy solutions and execution.

Roswell, Georgia, US

51-200 employees

http://hwynine.com/

Funding

Current Stage

Growth Stage

Leadership Team

Jeff Garrett

President/CEO

Company data provided by crunchbase