National Mail & Digital Marketing - NMDM ยท 6 days ago
Senior Digital Media Manager
Broomall, PA
Full-time
Onsite
Senior Level
5+ years expNational Mail & Digital Marketing Corp is seeking a Senior Digital Media Manager to support the continued growth of their digital practice. This role is responsible for executing, optimizing, and scaling paid media programs across various channels, ensuring alignment with client goals and performance metrics.
Email MarketingGraphic DesignMarketingPrintingSecurity
Hiring Manager
Kathryn Churchill Jennings
Responsibilities
Understand client business goals, constraints, and success metrics
Translate objectives into clear, outcome-driven digital approaches
Recommend channel mix and tactics based on goals, not platform bias
Clearly explain rationale, tradeoffs, and performance implications
Own day-to-day management and optimization of Google Ads programs
Execute and optimize campaigns across Search, retargeting, Performance Max, and Demand Gen
Apply strong understanding of search fundamentals including intent, match types, bidding, query mining, budget control, and pacing
Evaluate when Performance Max and new Google features add value versus when alternatives are more appropriate
Identify testing and expansion opportunities aligned to client goals
Partner with creative and development teams to improve conversion paths and reduce friction
Manage paid social campaigns with a primary focus on Meta platforms
Develop audience and creative testing strategies across prospecting and retargeting
Optimize performance based on results and learning, not platform defaults
Execute and optimize email programs within HubSpot
Build segmentation using behavioral, lifecycle, and engagement data
Align email strategy with paid media and broader GTM initiatives
Interpret performance beyond surface metrics to inform optimization
Maintain strong working knowledge of GA4 and Google Tag Manager
Diagnose tracking and attribution issues across sites and platforms
Ensure conversion tracking reflects meaningful business outcomes
Use data to inform optimization and decision-making
Operate as a subject matter expert across paid search, paid social, and performance-driven digital media
Explain not just what is happening, but why decisions are being made and how they support client goals
Translate platform behavior and performance data into clear implications for risk, opportunity, and next steps
Support internal planning, forecasting, and prioritization with data-grounded recommendations
Contribute to GTM discussions by connecting execution details to broader business outcomes
Act as a subject matter expert across performance-driven digital media
Clearly communicate performance, insights, and recommendations
Collaborate closely with digital, creative, data, and development teams
Contribute to improving processes, standards, and best practices
Qualification
Required
5 to 10 years of hands-on experience across paid search and paid social
Demonstrated ability to operate as a subject matter expert and strategic problem solver
Deep understanding of paid search fundamentals beyond platform mechanics
Strong experience managing Meta paid media programs
2 years of experience with HubSpot email marketing
Comfortable owning programs independently and defending decisions with clarity
Strong analytical skills with the ability to turn data into insight and action
Clear communicator with both technical and non-technical stakeholders
Preferred
SEO experience
Agency or multi-client environment experience
Exposure to CRO, landing page optimization, or user journey analysis
Company
National Mail & Digital Marketing - NMDM
National Mail Marketing Corp has been delivering direct marketing success to clients for over 50 years.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase