Talon · 2 days ago
Programmatic Director
NYC Metro Area
Full-time
Onsite
Director/Executive
7+ years expTalon is a company dedicated to unlocking the potential of out of home advertising. The Programmatic Director will oversee the Digital Solutions team, optimizing programmatic DOOH activations and leading client relationships to drive growth and revenue.
Marketing & Advertising
Hiring Manager
Jill Case
Responsibilities
Be a subject matter expert in Talon’s products and solutions including Ada, Talon’s DMP & Atlas, Talon’s DSP
Collaborate with our Client Strategy teams to drive new revenue by identifying expansion opportunities with current clients and new vertical opportunities
Develop advertiser and agency contacts and cultivate relationships at all levels to influence buying decisions
Effectively maintain and evolve a developing book of accounts, to deliver and exceed revenue goals
Oversee the execution of all aspects of the end-to-end process of creating, delivering, optimizing, and reporting on programmatic campaigns
Partner with Talon’s software development teams to inform product roadmap and deliver continuous improvements in product capabilities and client experience
Partner with Talon’s inventory and SSP providers to produce smart, strategic, programmatic media plan proposals for Talon’s clients
Ensure all digital solutions stakeholders maintain a deep understanding of client and business requirements and expectations around the delivery, pacing, performance, and reporting of campaigns
Oversee and effectively prioritize tasks and responsibilities for Digital Solutions team, including: Client Pitches, Campaign Strategy and Execution, Fulfilling Client Expectations, Driving New Revenue
Continuously analyze and optimize the team’s workflow and processes to ensure timely, accurate and effective delivery of campaign deliverables and outcomes
Work with the product team to relay client feedback and needs and ensure client needs are weighed appropriately and considered in product roadmaps
Support Talon’s Client Strategy teams with the management and application of Ada (Talon’s OOH DMP) to their OOH audience targeting strategies
Qualification
Required
Experience managing a team required
Familiarity and knowledge of the media agency landscape
Familiarity with out of home and/or digital advertising channels as well as data and audience targeting. Prior OOH experience a plus
Ability to speak comfortably to clients about Talon products and solutions at both high and low levels based on audience
Ability to clearly articulate product and solution capabilities, how they work, and when/where they should be applied
Eagerness and ability to learn quickly and think strategically
Independent, self-motivated, and a problem solver
Highly organized, detail oriented, and effective time management skills
Strong presentation skills
7-9+ years work experience in digital agency planning/buying roles and programmatic tools and technologies (DSPs, SSPs, etc)
Work experience in media and programmatic tools and technologies (DSPs, SSPs, etc.)
Advanced knowledge of Excel and PowerPoint
Company
Talon
Talon is a pioneering independently owned, global Out of Home agency with offices in the UK, US, Canada, Ireland, Germany, UAE and Singapore.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Lucas Chiodi
Investment/Media Partnerships
Michael Dayan
Director of Creative Partnerships
Company data provided by crunchbase