Hudson Valley Lighting Group · 23 hours ago
Senior Art Director
Hudson Valley Lighting Group is a worldwide leader in the design, manufacturing, and omnichannel distribution of decorative and architectural lighting fixtures. The Senior Art Director leads all visual storytelling, brand expression, and creative execution across the company's brands, guiding a creative team to deliver exceptional content across various channels.
Responsibilities
Partner with the senior marketing, creative, and product design leadership to define and evolve the creative vision for all HVLG brands
Oversee concept development and art direction for campaigns, photo/video shoots, and digital storytelling
Champion creative innovation by introducing new techniques, visual trends, and storytelling methods
Ensure all creative output aligns with each brand’s unique aesthetic while maintaining consistency under HVLG’s overarching vision
Lead and manage a creative team, including graphic designers, photographers, videographers, 3D artists, and freelancers
Provide mentorship, constructive feedback, and performance evaluations to foster professional growth and creative excellence
Allocate workloads, establish priorities, and ensure projects are delivered on time and within scope
Build and maintain a positive, collaborative team culture that encourages creativity, curiosity, and innovation
Oversee concepting, storyboarding, and execution of marketing campaigns, seasonal product launches, and brand initiatives
Manage the lifecycle of creative projects—from brief to production and final output—across print, digital, and video
Plan and direct photography and video shoots, ensuring visual cohesion and excellence
Collaborate with in-house and external partners to execute photo, video, and design assets that meet brand and performance goals
Partner with marketing, product design, and sales teams to align creative direction with broader business objectives
Present creative concepts and campaign ideas to senior leadership and key stakeholders
Ensure design solutions support strategic initiatives across multiple channels, including digital, print, social, and retail
Maintain a high standard of design quality across all creative deliverables
Review and approve final creative assets and artwork, ensuring accuracy and consistency in branding and messaging
Create, update, and maintain brand standards, templates, and visual guidelines for all HVLG materials
Stay informed on industry trends, competitive design, and visual culture to ensure HVLG remains a leader in design innovation
Work with the Marketing Director to manage creative services budgets, timelines, and resource planning
Oversee external agency and vendor relationships as needed
Ensure efficient workflow and creative process optimization across the team
Qualification
Required
7+ years of experience in art direction, visual design, or creative leadership (home decor, lighting, or lifestyle industry preferred)
Ability to regularly commute to our Wappingers Falls, NY office 1-2 days per week
Proven experience leading creative teams and cross-functional print and digital projects from concept to execution
Strong portfolio demonstrating brand storytelling, campaign development, and visual systems thinking
Expertise in Adobe Creative Suite and familiarity with digital and print production processes
Excellent leadership, communication, and organizational skills
Ability to translate business objectives into compelling, visually cohesive creative work
Strong understanding of photography, styling, and design for eCommerce and marketing applications
US citizen or permanent resident (no Visa sponsorship available)
Other duties as assigned
Company
Hudson Valley Lighting Group
Hudson Valley Lighting Group is a furniture and home furnishings manufacturing firm that focuses on interior decoration lights and products.
Funding
Current Stage
Growth StageLeadership Team
Recent News
2025-06-09
2025-04-02
Gifts & Decorative Accessories
2025-04-02
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