Ezee Fiber · 1 day ago
Manager, Performance Marketing
Houston, TX
Full-time
Onsite
Mid, Senior Level
5+ years expEzee Fiber is committed to delivering speed, simplicity, and service in connectivity solutions. The Performance Marketing Manager will lead the planning, execution, and optimization of paid media initiatives to drive growth through data-informed strategies and manage performance across all paid channels.
InternetTelecommunicationsWired Telecommunications
No H1B
Responsibilities
Own end-to-end execution and optimization across all paid media channels, including Paid Social, Paid Search (Google/Bing), YouTube, Display, CTV, OOH, Retargeting, and emerging channels across both Residential and Business lines of business
Act as the in-house performance owner alongside agency partners, overseeing daily pacing, budget reallocations, campaign launches, and in-flight optimizations to ensure accurate, timely execution across markets
Partner with agencies on ongoing and ad-hoc initiatives, including rapid launches, creative refreshes, test-and-learn pilots, and priority business needs
Translate high-level strategy and business objectives into actionable channel plans, aligned to funnel stage, market readiness, and LOB priorities
Analyze performance and underlying data to identify trends, diagnose issues, and drive data-backed optimizations, delivering clear, actionable recommendations to improve efficiency and scale results
Own performance outcomes against core KPIs including CAC, CPA, CVR, ROAS, and volume
Make informed budget tradeoff decisions across channels, markets, and funnel stages to maximize impact
Lead creative testing strategy and performance diagnostics, identifying what drives results
Proactively surface scaling opportunities and performance risks, recommending course corrections before issues escalate
Own all performance reporting and narratives, translating results into clear insights
QA tracking, attribution, and platform signals to ensure data accuracy and measurement integrity
Build forecasts, pacing models, and scenario analyses to support planning and decision-making
Convert complex performance data into executive-ready insights and recommendations
Serve as the primary day-to-day owner of agency performance, ensuring accountability and alignment to goals
Provide clear direction, feedback, and prioritization to agency partners
Collaborate closely with Creative, Analytics, Web/CRO, and Product teams to drive integrated performance outcomes
Establish and maintain best practices, documentation, and platform standards across channels
Qualification
Required
5–7+ years of experience in performance marketing and/or digital media
Expert-level, hands-on experience with Meta Ads, Google Ads
Strong working knowledge of YouTube, Pmax, TikTok, Reddit, and programmatic platforms
Experience managing or overseeing large budgets across multiple markets
Preferred
A degree in Marketing, Advertising, Communication, Design, or a related field is preferred but not required
Benefits
Health, Dental and Vision insurance
401(k) with company match
Paid time off and other generous benefit programs
Tuition reimbursement
Company
Ezee Fiber
Ezee Fiber is a digital infrastructure platform that invests in and operates lightning-fast fiber networks.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
M
Matthew Marino
Chief Executive Officer
Scott Widham
Founder and CEO
Recent News
2025-11-08
Government Technology US
2025-11-07
Company data provided by crunchbase