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Westchester Medical Center Health Network · 1 day ago

Manager, Digital Experience & Web Strategy

Valhalla, NY

Full-time

Onsite

Senior Level

5+ years exp

Westchester Medical Center Health Network is seeking a Manager for Digital Experience and Web Strategy. This role is responsible for overseeing the consumer-facing website and intranet, ensuring an engaging digital presence while collaborating with internal teams to enhance patient acquisition and brand reputation.

Hospital & Health Care

Responsibilities

Use content management systems to perform updates, new page development, and UX enhancements to maintain accurate, engaging, and accessible digital content

Ensure style and brand consistency across digital platforms and with other Marketing mediums

Ensure provider and location information is up-to-date

Use vendors' management systems to edit and maintain listings across self-scheduling directories and external platforms (Google, Bing, Healthgrades, etc.)

Monitor online reviews and WMCHealth's responses to reviews, ensuring timely and professional engagement that supports brand perception

Implement SEO best practices and leverage AI tools to improve search visibility and discoverability of health system services and providers

Partner with service line leaders, operations teams, and medical staff to gather requirements and implement changes aligned with organizational priorities

Partner with Manager, Digital Analytics & Optimization to understand performance, and recommend and implement traffic- and UX-enhancing improvements to digital platforms

Collaborate with Marketing team colleagues to ensure digital initiatives are integrated across campaigns and marketing channels

Support the development and execution of broader digital strategies that enhance patient experience and service line growth

Track advancements in the healthcare and digital marketing space and proactively suggest changes to improve digital platform performance

Strategic, detail-oriented, and collaborative with a passion for creating exceptional digital experiences in a complex healthcare environment

Capable of managing multiple projects and deadlines without sacrificing quality or attention to detail

Qualification

Website managementContent management systemsSearch optimizationDigital marketingCollaborationDetail-orientedProject management

Required

Minimum of 5 years of website management experience

Experience with CMS platforms and search optimization

Bachelor's degree in Marketing, Communications, Information Systems, or related field

Preferred

Intranet and business listings management experience

Company

Westchester Medical Center Health Network

Glassdoor3.2

The Westchester Medical Center Health Network (WMCHealth) is the pre-eminent provider of integrated health care in New York’s Hudson Valley region, serving nearly 2.5 million residents across more than 6,000 square miles.

Founded in 1917

Valhalla, New York, US

10001+ employees