American House Senior Living Communities · 1 week ago
Regional Sales Director - West Michigan
US-MI-Grand Rapids
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expAmerican House Senior Living Communities is dedicated to providing quality senior living services. The Regional Sales Director will ensure that programs and services align with the company's philosophy while maintaining and increasing occupancy through effective sales strategies and team management.
Assisted LivingElder CareElderly
Responsibilities
Motivate and energize team to make proactive decisions in all communication with prospects and referral sources
Participate in the sourcing and interviewing of our Community Relations Directors
Generate sales ideas and determine best way to drive traffic with the Marketing/Advertising department
Manage relationships with corporate referral agencies (i.e. A Place for Mom, com, etc.)
Train new CRD's on the sales & marketing playbook
Train and support on-site teams in sales closing and outreach relationship building using the American House Sales & Marketing Playbook, and utilizing lead tracking software (Yardi)
Provide one on one sales coaching through weekly coaching calls and analyzing weekly occupancy reports
Perform weekly regional Focus Calls for under-performing properties with RDO's, Community Relations Directors, Executive Directors
Collect and manage quarterly marketing plans for each community
Collect and manage bi-annual competitor analyses by building and compile/manage bi-annual analyses by county including new development areas
Manage the positioning of all communities (including new developments and acquisitions) with Marketing team in terms of branding, marketing, and advertising
Research and identify senior living industry trends as they relate to your department
Conduct a 20 minute training session on current American House Sales Systems issues at each Executive Director meeting
Coordinate with operations team on managing budgeted sales and marketing expenses for each community in the region
Travel to various locations and attendance at identified corporate meetings is required
Maintain and/or increase occupancy and revenue through outreach sales training and relationship building
Qualification
Required
Degree in sales and marketing or related field preferred
Five years minimum experience in leasing with proven success
Ability to manage a budget
Excellent communication skills and a compassion for older adults
Must possess and maintain a valid driver's license and current auto insurance
Ability to read, analyze, and interpret facility forms, signs and product instructions
Ability to speak clearly and interpret verbal communication
High degree of interpersonal relationship skills
Strong organizational and time-management skills
Considerable initiative, judgment, and leadership skills
Telephone skills
Problem solving and logic skills
Computer skills
Preferred
Degree in sales and marketing or related field
Sales management experience
Company
American House Senior Living Communities
American House Senior Living Communities provides memory care, independent, and assisted living services for elders.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Alex Germain-Robin
Chief Operating Officer
Kari Vaughn
Regional Human Resources Business Partner
Recent News
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