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Shift Digital · 21 hours ago

Digital Media Specialist II

Birmingham, Michigan

Full-time

Onsite

Entry, Mid Level

2+ years exp

Shift Digital is seeking a Digital Media Specialist II who will be responsible for managing online media programs such as Search Engine Marketing and Display Advertising. The role involves executing campaigns, analyzing performance data, and collaborating with the Digital Marketing Manager and Media Director to optimize media strategies.

AdvertisingInformation ServicesInformation Technology

Responsibilities

All responsibilities of Digital Media Specialist II

Manage the daily execution of local, targeted Paid Search, Display, Facebook, and YouTube Video Ad campaigns based on direction from Digital Media Manager

Communicate daily with team on all aspects of media including campaign performance, project status, etc

Responsible for making decisions regarding campaign health- when it runs, how it runs, where it runs and how to spend budget effectively for clients

Proactively research, identify, and create new digital media plans to present to client

Analyze campaign performance data to produce actionable insights and flag issues and then make strategic recommendations for change based on results

Strategize, implement, and monitor optimizations and campaign health

Present education material to OEM clients

Create Monthly Reporting

Manage tickets regarding account changes

Qualification

Paid SearchSocial Media AdvertisingYouTube AdsGoogle Ads CertificationExcelAnalytical SkillsEntrepreneurial MindsetData ManagementProblem-Solving SkillsCommunication Skills