E-commerce Marketing Manager jobs in United States
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BulkSupplements.com · 5 days ago

E-commerce Marketing Manager

BulkSupplements.com is a leading manufacturer and distributor of pure dietary supplements, and they are seeking a dynamic and strategic E-commerce Marketing Manager to lead their online marketing initiatives. This role involves developing comprehensive digital marketing strategies to enhance brand visibility, drive online sales, and optimize user engagement across various platforms.

Consumer GoodsDietary SupplementsFitnessManufacturingNutritionPersonal HealthWellness

Responsibilities

Develop and execute integrated digital marketing campaigns across channels such as SEO, SEM (including Google Ads), social media marketing, email marketing, and performance marketing to increase online sales and brand awareness
Manage and optimize e-commerce platforms, including WordPress-based websites and content management systems, ensuring seamless user experience
Conduct keyword research using SEO tools to identify opportunities for organic growth and improve search engine rankings
Utilize analytics tools like Google Analytics to monitor campaign performance, analyze traffic patterns, and derive actionable insights
Oversee content creation efforts including copywriting, graphic design using Adobe Creative Suite tools like Photoshop and Illustrator, and content management to ensure engaging product descriptions and promotional materials
Implement conversion optimization strategies by analyzing user behavior and testing website elements to improve sales funnels
Manage social media advertising campaigns on platforms such as TikTok and Facebook Advertising to expand reach and engagement
Collaborate with cross-functional teams including sales, product development, and creative teams to align marketing efforts with business objectives
Stay current with digital marketing trends, SEO best practices, and emerging technologies to continuously refine strategies

Qualification

E-commerce marketingSEO toolsGoogle AdsGoogle AnalyticsContent management systemsAdobe Creative SuiteConversion optimizationSocial media advertisingCopywritingAnalytical skillsOrganizational skills

Required

Proven experience in digital marketing roles with a focus on e-commerce environments; experience managing B2B or B2C brands preferred
Proficiency with SEO tools, Google Ads (AdWords), Google Analytics, SEM techniques, marketing automation platforms, and social media management tools
Strong knowledge of content management systems such as WordPress; familiarity with HTML, CSS, JavaScript, SQL is advantageous
Expertise in content creation—including copywriting—graphic design skills using Adobe Creative Suite tools like Photoshop or Illustrator
Demonstrated ability to optimize websites for conversion through A/B testing and user experience enhancements
Familiarity with performance marketing strategies including email marketing campaigns and social media advertising
Excellent analytical skills with the ability to interpret data from various sources to inform decision-making
Strong organizational skills with attention to detail; ability to manage multiple projects simultaneously in a fast-paced environment

Benefits

401(k) matching
Dental insurance
Employee discount
Health insurance
Health savings account
Paid time off
Vision insurance

Company

BulkSupplements.com

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BulkSupplements.com is a manufacturing company that supplies nutritional supplement ingredients to both businesses and consumers.