PPK · 1 day ago
Senior Digital Media Planner
Tampa, FL
Full-time
Hybrid
Mid, Senior Level
$60K/yr - $75K/yr
4+ years expPPK is an award-winning full service Advertising Agency in Downtown Tampa seeking a Senior Digital Media Planner to join their innovative team. The role involves managing major accounts, leading team members, and providing strategic recommendations to achieve advertising goals through the execution of digital campaigns.
AdvertisingBrand MarketingMarketingSocial Media
Responsibilities
Develop a deep understanding of client business goals and marketing objectives, helping to translate into digital objectives/strategies
Oversee daily workload of Junior Media Planners and assist in their training and development
Responsible for managing the workflow of client campaigns, including proposal development, campaign activation and maintenance, and post campaign reporting
Oversee all aspects of the media plan execution, including issuing insertion orders, pixel placements and troubleshooting, custom unit production quality assurance checks, and billing reconciliation
Handle any client requests such as plan changes or budget changes and provide marketplace information
Build a strong working relationship with clients
Ensure a good working relationship between all teams for a seamless plan execution
Maintain strong working relationships within the Media Community
Remain abreast of the overall media marketplace, and what opportunities are relevant to Clients
Investigate creative, innovative approaches to strategically reach the target consumer and provide regular POV/ media recommendations to the Client
Provide innovative/first-to-market opportunities as well as negotiate the most competitive rates possible
Utilize 3rd party research tools to help develop target consumer profiles and identify strategic buying opportunities
Formulate, write and present digital campaign/media recommendations
Analyze campaign performance and competitive activity in the marketplace and translate learnings into actionable insights
Qualification
Required
Minimum of 4 years' experience in Media Planning in an Agency environment
Experience in managing multiple team members
Excellent verbal and written communication skills
Strong proficiency with Microsoft Excel and PowerPoint required
Ability to produce and articulate recommendations supported with strong rationale
Must have in-depth knowledge of media planning best practices and processes, and desire to continuously build knowledge and skill set
Strong organizational skills and attention to detail
Track record of presenting to clients on a regular basis
Ability to manage multiple campaigns in a fast-paced environment
Ability to pass a drug screening required
Preferred
Bachelor's degree preferred
Agency experience 5+ years
Benefits
Medical, Dental and Vision
401k
Paid Time Off
Relaxed work environment
Growth and Advancement Opportunities
Hybrid work schedule
Company
PPK
PPK provides marketing, branding, digital, and social media services to create a human connection between clients and customers.
51-200 employees
Funding
Current Stage
Growth StageRecent News
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