VARITE INC ยท 1 month ago
Marketing Analytics Manager (Integrated Campaign)
San Jose, CA
Full-time
Hybrid
Senior Level
$58.45/hr - $61.26/hr
5+ years expVARITE INC is seeking a Marketing Analytics Manager to drive data-driven marketing strategies. The role involves analyzing marketing performance, summarizing insights, and collaborating with various stakeholders to enhance marketing effectiveness.
Information Technology & Services
Responsibilities
Explore our data infrastructure, extract necessary data, perform data analysis, visualize findings to understand key marketing patterns and trends to develop compelling data driven stories
Summarize analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates
Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
Acquire, summarize, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
Bring to life key marketing insights to drive account penetration and upselling motions to improve LTV
Understand and communicate what drives performance and opportunities for product marketing messaging
Partner with marketing to create data-driven campaigns that optimize prospects conversion
Build feedback loops to highlight knowledge gaps and drive future analysis and research
Conduct end-to-end analyses to drive insights into marketing stakeholders around campaign, digital, and event performance and understand impact to pipeline creation, growth, and progression
Synthesize qualitative and quantitative data from multiple sources to support analytics goals
Apply advanced B2B analytical methods to expand marketing's ability to articulate impact to driving progression of opportunities through the lifecycle
Qualification
Required
B2B Marketing and Sales knowledge is a key requirement
Very strong communication and presentation skills are a key requirement
Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
Proactive self-starter, always on learner, and able to work in a virtual environment
An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously
Autonomy in managing stakeholders (Director+) and navigating a matrix environment across time zones
Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory
Experience in data visualization is required, Power BI is highly preferred
Proficiency in SQL, Hive, or Azure Databricks is highly preferred
Understanding of key marketing KPIs as part of the customer journey from awareness to purchase
Ability to translate stakeholder asks into technical requirements to surface impactful end-state analyses, insights, and reports
Advanced Excel Required
5+ years related work experience in Data Analytics, Consulting or Marketing Analytics
Preferred
B2B SaaS experience in marketing and sales analytics is highly preferred
MBA preferred
Company
VARITE INC
VARITE has a definite spirit.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Adarsh Katyal
President & CEO
Sue Patel Arora
Vice President Of Strategic Partnerships
Company data provided by crunchbase