PJ Fitzpatrick, LLC · 2 weeks ago
Lifecycle Marketing Specialist
New Castle, DE
Full-time
Onsite
Entry, Mid Level
$55K/yr - $65K/yr
2+ years expPJ Fitzpatrick is a home improvement company that provides residential renovation services. The Lifecycle Marketing Specialist will focus on building, executing, and optimizing customer communications to drive engagement and maximize customer lifetime value through personalized marketing campaigns.
Construction
Responsibilities
Build, launch, and optimize lifecycle campaigns including onboarding, post-install, inactive/reactivation, win-back, and loyalty
Create segmentation to deliver personalized, high-performing messaging
Own end-to-end execution lifecycle campaigns—segmentation, build, QA, scheduling, deployment, and performance analysis
Write copy and create design for assets that align with brand voice and lifecycle goals
Maintain list hygiene by updating unsubscribe lists and identifying customers that qualify for multiple campaigns within the same timeframe
Track and report on campaign performance
Provide recommendations to continuously improve customer journey and channel effectiveness
Develop A/B and multivariate tests to improve open rates, clicks, conversions, and retention metrics
Assist the marketing team with additional tasks as needed
Qualification
Required
2-4+ years of experience in lifecycle/retention marketing, CRM marketing, email/SMS marketing, or marketing automation
Hands-on experience with CRM and marketing automation tools (Klaviyo, HubSpot, Salesforce Marketing Cloud, Marketo, Iterable, etc.)
Strong understanding of customer segmentation, behavioral triggers, CAN-SPAM and TCPA rules
Basic graphic design and email template creation skills
Familiarity with A/B testing and campaign analysis methodologies
Comfortable merging and analyzing data and reporting insights using Excel, Google Analytics, Looker, Power BI, or similar tools
Excellent copywriting and communication skills with strong attention to detail
Ability to manage multiple projects and deadlines in a fast-paced environment
Preferred
Experience in home services, e-commerce, subscription services, or another customer lifecycle-heavy industry
Experience with SMS platforms and deliverability best practices
Benefits
Health Insurance
Vision Insurance
Dental Insurance
Life Insurance
401(k) with Company Match
Paid Training
PTO
Floating Holiday
PTO on your Birthday
Company
PJ Fitzpatrick, LLC
Since 1980, PJ Fitzpatrick has been the trusted name in home improvement, delivering top-quality roofing, repairs, gutters, windows, doors, and baths to homeowners across DE, PA, NJ, MD, NY, and VA.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
James Freeman
Chief Executive Officer
Greg McGinley
CFO
Company data provided by crunchbase