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Principal Financial Group · 1 day ago

Digital Marketing Senior Strategist

United States

Full-time

Remote

Mid, Senior Level

$101K/yr - $182K/yr

7+ years exp

Principal Financial Group is seeking a Digital Marketing Senior Strategist to enhance their flagship digital experience. In this role, you will act as the digital journey product owner, collaborating with various teams to improve customer engagement and drive strategic growth initiatives.

Financial ServicesInsurance

No H1B

Responsibilities

Own and evolve Principal Asset Management’s website—ensuring performance, stability, and continuous improvement of www.principalam.com

Lead major web initiatives, including migrating legacy and regional sites into a unified digital experience

Serve as the go-to digital expert, managing website and analytics questions, insights, and requests across the organization

Translate business and customer needs into action, gathering requirements and partnering with digital and technology teams to prioritize and deliver enhancements

Drive strategic growth initiatives, including user identification, journey mapping, and lead nurturing across digital channels

Set and manage priorities, breaking down complex work into clear, value-driven roadmaps aligned with business objectives

Collaborate and influence across teams, leveraging strong partnerships to solve problems, innovate, and deliver customer-centric solutions

Qualification

Digital strategyJourney mappingLead nurturingData-informed decision-makingStakeholder communicationInfluencing skillsAsset management experienceCollaborationProblem-solvingStrategic thinking

Required

Bachelor's degree or equivalent experience

7+ years of experience in digital strategy, journey ownership, or product management

Experienced in journey mapping, lead nurturing, and data-informed decision-making

A strong communicator who can influence, align, and negotiate with diverse stakeholders

Strategic, collaborative, and comfortable operating in complexity

Preferred

Experience in asset management or financial services, particularly with financial advisor or institutional investor audiences

Benefits

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Company

Principal Financial Group

Glassdoor3.9

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023.

Founded in 1879

Des Moines, Iowa, USA

10001+ employees