Graco · 2 hours ago
Product Marketing Manager
Dexter, MI
Full-time
Onsite
Mid Level
$84K/yr - $147K/yr
3+ years expGraco is a manufacturer and marketer of premium equipment for fluid and powder materials. The Product Marketing Manager will be responsible for managing the product lifecycle, developing marketing strategies, and leading customer engagement to enhance product offerings in the environmental technology sector.
ConstructionMachinery ManufacturingManufacturing
No H1B
Responsibilities
Serve as the single point of ownership for the Water Sub-Vertical, managing the entire product lifecycle — from concept development and design, to launch, commercialization, and end-of-life
Co-develop and maintain a 5-year product roadmap that aligns with QED’s broader Environmental Equipment Market and Business strategy, balancing innovation, profitability, and simplification
Plan, coordinate, and execute product marketing strategies that strengthen QED’s leadership in groundwater and surface water monitoring
Develop and manage product pricing, ensuring competitiveness, profitability, and alignment with value-based positioning
Evaluate new product and feature opportunities through data-driven market analysis, market sizing, pricing and margin modeling, and voice-of-customer (VOC) insights
Define portfolio strategy across product tiers to ensure clear customer value segmentation
Lead structured VOC programs and field engagement with environmental consultants, contractors, technicians, regulators, and industrial users
Translate customer problems and unmet needs into actionable business cases and product requirements that drive design and development decisions
Identify and quantify gaps and friction points in sampling, water quality monitoring, and PFAS detection applications
Gather and analyze data to assess QED’s competitive position, emerging technologies, and market trends; communicate insights clearly to leadership and cross-functional teams
Create presentations to division personnel summarizing findings, roadmap updates, and portfolio performance metrics
Partner with Engineering to define product specifications, testing criteria, and value propositions that reflect both VOC and regulatory drivers
Collaborate with Category Marketing and Sales to develop go-to-market strategies, create sales support materials, and ensure launch excellence across all products
Lead alignment between Marketing, Sales, Manufacturing, and Service teams to drive adoption and post-launch success
Contribute to cost-reduction and product simplification initiatives to support QED’s profitability
Drive accountability and clear communication through structured documentation, project reviews, and milestone tracking
Monitor product and portfolio performance — sales volume, margins, pricing discipline, lead times, and service cost — and recommend data-backed actions to improve financial outcomes
Lead product rationalization, cost optimization, and lifecycle management processes to ensure healthy, profitable portfolios
Establish and track clear success metrics for each product launch (adoption rate, gross margin improvement, VOC feedback, and customer retention)
Plan and execute post-launch reviews to capture lessons learned and continuously improve QED’s speed-to-market and launch quality
Provide general guidance and mentorship to lower-level support staff or cross-functional contributors; may train others on product management tools and best practices
Operates with a moderate level of guidance on complex matters, while working independently and exercising sound judgment on daily product management decisions
Qualification
Required
Bachelor's degree in Business, Marketing, Engineering or Technical field
3+ years experience in product management, marketing, or commercial roles within environmental instrumentation, water quality, or equipment industries
Demonstrate strong financial and analytical skills (business case development, ROI modeling, competitive benchmarking) and the ability to confidently make decisions based on data and intuition
Exceptional communication skills — able to influence across technical and commercial stakeholders
Comfortable operating outside their comfort zone, eager to learn new markets, technologies, and business models
Stay grounded in the customer experience, using unmet needs as their compass for innovation and prioritization
Ability to travel up to 30%
Applicants must be legally authorized to work in the United States. This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT)
Preferred
Master's degree desirable
Global Environmental Industry (or related market) experience and knowledge
MBA or Master's degree
Experience working in a B2B environment
Exposure to CRM or ERP data systems (e.g., Salesforce, Oracle)
High proficiency in Excel; experience using Power BI, Tableau, or similar tools for data visualization and reporting
Benefits
Medical
Dental
Stock purchase plan
401(k)
Tuition reimbursement
And more
Company
Graco
Graco is a provider of premium pumps and spray equipment for fluid handling in the construction.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO
Leadership Team
Mark Sheahan
Chief Executive Officer
Kathryn Schoenrock
Executive Vice President and Chief Technology Officer
Recent News
2025-12-06
2025-12-05
Company data provided by crunchbase