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MIRA Safety · 2 months ago

Director of E-commerce Marketing

Cedar Park, TX

Full-time

Onsite

Director/Executive

7+ years exp

MIRA Safety is a leading marketing and distribution company for personal protective equipment, focused on providing exceptional quality products to both professionals and civilians. The Director of E-commerce Marketing will lead and execute the digital marketing strategy across all ecommerce channels, overseeing a high-performing team and managing key campaigns to drive growth.

ManufacturingMilitaryPublic Safety

Responsibilities

Develop and own the integrated marketing strategy across all paid, owned, and earned channels

Translate company growth goals into actionable marketing plans, budgets, and KPIs

Build and mentor a high-performing team of channel specialists (acquisition and retention)

Collaborate cross-functionally with Ecommerce, Creative, Product Launch, and Merchandising teams to drive revenue growth

Oversee campaigns in Search, Shopping, and PMAX. Propose keyword, bidding, and creative tests

Oversee campaigns, analyze performance, and lead creative testing to improve ROAS

Work directly in Klaviyo and Attentive to optimize flows, A/B test subject lines, and drive retention

Track partners through platforms like Impact, CJ, and Rakuten

Oversee content strategy and technical improvements. Partner with developers to implement fixes that drive organic visibility

Test and scale emerging platforms (TikTok, YouTube, CTV) where ROI potential is strong

Build and maintain reporting dashboards (GA4, Shopify, Looker Studio, etc.) to track performance and ROI

Lead a test-and-learn culture — continuously improving CAC, ROAS, LTV, and MER

Analyze full-funnel data and customer journeys to identify growth opportunities

Partner with creative teams to brief and review ads, landing pages, and lifecycle assets

Coordinate product launches, promotions, and campaigns across all channels

Manage marketing budgets and ensure profitable scaling of spend

Qualification

Google AdsMeta AdsEmail/SMS MarketingSEOShopifyGA4Amazon Seller CentralData AnalysisTestingOptimizationDTC ExperienceCBRN ExperienceEOSLeadership SkillsCommunication SkillsTeam Collaboration