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CAI Software, LLC · 2 days ago

Director of Demand Generation

United States

Full-time

Remote

Director/Executive

8+ years exp

CAI Software, LLC is a leading provider of digital work execution platforms aimed at enhancing operational efficiency. They are seeking a hands-on, data-driven Director of Demand Generation to drive measurable pipeline growth, accelerate new customer acquisition, and support customer retention through strategic leadership and collaboration across teams.

ConsultingSoftwareWeb Development

Work & Life Balance

Responsibilities

Own the demand-generation strategy with a relentless focus on pipeline creation, conversion, and ROI

Run and optimize SEO and SEM programs in partnership with external agencies, ensuring measurable outcomes

Build, execute, and analyze multi-channel campaigns that drive qualified leads and accelerate the funnel

Develop and manage an annual content plan including blogs, whitepapers, case studies, email workflows, and thought leadership

Ensure content aligns to the buyer journey and supports both acquisition and retention

Oversee website strategy, performance, optimization, and analytics

Plan and execute industry events and tradeshows from concept to post-event ROI analysis

Manage budgets, logistics, booth presence, speaking opportunities, and lead capture follow-up processes

Partner closely with Sales to align campaigns, enablement materials, and lead management processes

Work with Product and Support teams to ensure marketing messaging reflects product value, customer pain points, and market opportunities

Participate in go-to-market planning, new product launches, and customer marketing initiatives

Build dashboards, models, and reporting frameworks to track marketing performance and forecast pipeline

Continuously test, measure, and optimize programs for CAC, LTV, MQL→SQL conversion, win rates, and retention impact

Bring a deeply analytical and math-driven approach to decision-making

Qualification

B2B marketingSEO/SEM managementContent marketingMarketing analytics toolsEvent planningAnalytical skillsCross-functional collaborationProject managementCommunication skills

Required

8+ years of progressive experience in B2B marketing, ideally in SaaS or technology

Proven ability to generate pipeline with measurable results

Deep expertise managing SEO/SEM programs and agency relationships

Strong content marketing background with the ability to write or oversee high-quality materials

Experience planning and managing industry events and tradeshows

Exceptional analytical skills with proficiency in marketing analytics tools, CRM, and attribution modeling

Ability to work both strategically and hands-on as an individual contributor

Strong communication, project management, and cross-functional collaboration skills

Demonstrated ability to thrive in a fast-paced, high-accountability environment

Company

CAI Software, LLC

Glassdoor3.8

CAI Software, LLC delivers mission-critical, production-oriented software to Manufacturers and Food & Beverage producers, processors, and distributors.

Founded in 1978

Smithfield, Rhode Island, USA

501-1000 employees