Filevine · 5 days ago
GTM Campaign Manager
Salt Lake City, UT
Full-time
Onsite
Mid Level
3+ years expFilevine is a leading company in the legal tech industry, known for its innovative cloud-based workflow tools. The GTM Campaign Manager will lead new go-to-market strategies, managing everything from documentation to performance analysis, ensuring campaigns are informed by customer insights and competitive context.
Artificial Intelligence (AI)Document ManagementLegal TechProject ManagementSaaSSoftware
Responsibilities
Partner with Product Managers to understand product capabilities, roadmap, and use cases; establish feedback loops for beta insights, adoption reporting, sales calls, and competitive intelligence
Conduct audience/market research (e.g., SparkToro) and competitor analysis to define ICP, messaging, and differentiation strategies
Own GTM documentation, including ICP (with Rev Ops/Product), messaging/positioning, use-case definitions, channel/tactic selection, collateral plans, timelines, alignments, and performance metrics/dashboards
Build and execute GTM launch strategies for products/features, including beta campaigns, webinars, upsell/expansion, prospecting, demand gen, and case studies
Define content strategies across formats (videos, whitepapers, ebooks, one-pagers, blogs, webinars, training); manage creative requests and ensure messaging consistency
Align with channel owners for coordinated execution across email, paid, organic, enablement, and in-product experiences
Manage GTM projects via Gantt charts in ClickUp, standups, cross-functional check-ins, and communications to keep launches on track amid shifting priorities
Lead post-launch reviews with win/loss analysis (Gong transcripts), performance metrics, and insights to identify top messages/channels/assets
Translate performance data into iterations: refine messaging, test new channels/tactics, deploy plans, and optimize ongoing GTM motions
Analyze sales calls (Gong) for pain points, objections, and personas; produce battlecards, SWOTs, and GTM recommendations; centralize competitor intel documentation
Qualification
Required
3+ years of experience in GTM, campaign management, product marketing, or lifecycle marketing
Proven experience owning end-to-end GTM motions
Strong strategic thinking paired with hands-on execution
Excellent project management skills and comfort running complex, cross-functional initiatives
Deep curiosity about customers, markets, and competitive dynamics
Experience working with Sales, Product, Enablement, and Customer Success teams
Strong written and verbal communication skills
Comfort working with data, insights, and performance metrics to guide decisions
Preferred
Experience in SaaS or B2B technology is nice to have
Familiarity with Gong, SparkToro, ClickUp, and GTM enablement tools is nice to have
Experience supporting multi-product or platform launches is nice to have
Benefits
Medical, Dental, & Vision Insurance (for full-time employees)
Competitive & Fair Pay
Maternity & paternity leave (for full-time employees)
Short & long-term disability
Opportunity to learn from a dedicated leadership team
Centrally located open office building in Sugar House
Top-of-the-line company swag
Company
Filevine
Filevine provides a legal operating platform integrating AI for case, document, and lead management.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$636.08MKey Investors
Insight PartnersStepStone GroupSignal Peak Ventures
2025-09-23Series E· $260M
2024-06-01Series Unknown· $150M
2022-04-14Series D· $108M
Leadership Team
Nathan Morris
Co-Founder and Chief Culture Officer
Jonathan Ord
Board Member
Recent News
LegalTech Breakthrough
2025-11-14
Company data provided by crunchbase