Marcolin · 2 weeks ago
Trade Marketing Coordinator
Somerville, NJ
Full-time
Onsite
Entry Level
$20/hr - $23/hr
1+ years expMarcolin is seeking an experienced Trade Marketing Coordinator to support and execute multi-channel trade marketing initiatives that drive sell-in and strengthen brand presence. This role involves collaboration with Sales, Brand, and Operations to manage promotions and ensure operational excellence across various channels.
EyewearHealth CareManufacturing
Responsibilities
Support the execution of trade marketing programs, sales collateral, merchandising, promotions, and product launch initiatives across multiple sales channels to drive sell-in, increase brand visibility, and support sell-through
Coordinate the rollout of brand campaigns in partnership with Brand Managers and Sales, helping tailor programs by channel to support new door openings, expanded placements, and promotional execution
Provide day-to-day trade marketing support to sales partners and key accounts by coordinating materials, promotional tools, POP assets, and fulfillment needs
Partner cross-functionally with Marketing Production, Procurement, Operations, and external vendors to manage fulfillment of permanent and seasonal POP materials, tower programs, custom graphics, digital assets, and incentive or gifting programs
Collaborate with Training and Sales teams to support the rollout of training materials and programs for wholesale customers and sales teams, reinforcing a brand-first approach
Manage relationships with key associations, buying groups, and strategic partners, ensuring trade messaging, programs, and materials are aligned with corporate brand strategy. Build trade marketing reporting and analysis, tracking program performance, fulfillment accuracy, and ROI to drive continuous optimization and inform future planning
Qualification
Required
1-2 years' experience working in Brand or Trade Marketing
Proficient in Microsoft Office: Excel, Word, PowerPoint, Outlook, Sharepoint, Teams, Monday.com
Strong communication skills with an ability to outline and reinforce vision & strategy
Ability to collaborate effectively with cross-functional teams with a customer-focused mindset
Strong decision making and interpersonal skills with an ability to influence at the most senior levels
Commercially astute with strong business sense and excellent problem solving & analytical skills
Analytical mindset with an intuitive sense of how to interpret KPIs and take operational advantage of data-driven insights
Preferred
Bachelor's degree preferred or relevant years of experience
Knowledge of SAP preferred
Company
Marcolin
Marcolin designs, manufactures, and distributes eyewear products for men and women worldwide.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-09-05Acquired
Recent News
2026-01-13
2025-12-24
PR Newswire
2025-12-24
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