PandaDoc · 2 weeks ago
Growth Marketing Generalist
United States
Full-time
Remote
Mid Level
$110K/yr - $120K/yr
3+ years expPandaDoc empowers over 60,000 organizations with its document workflow automation platform. They are seeking a versatile Marketing Generalist to lead high-impact marketing initiatives, drive outbound campaigns, and optimize trial-to-sales conversions while leveraging AI tools.
Contact ManagementDocument ManagementE-SignatureSaaSSales AutomationSoftware
Responsibilities
Drive Marketing-Led Outbound: Design and execute automated outbound campaigns across cold, warm, and hot audience tiers, balancing personalization with scale
Execute Account-Based Marketing: Build and launch ABM campaigns that engage target accounts throughout their buying journey, coordinating across channels and stakeholders
Optimize Trial-to-Sales Conversion: Identify behavioral signals that indicate when trial users need sales engagement, then build the systems and processes to route them effectively
Content Nurture Sequences: Design and write multi-touch email sequences that turn content engagement into qualified pipeline, applying solution-selling frameworks at every stage
Scale AI Adoption: Identify high-value use cases for AI tools (particularly Claude), train team members, and build the enablement resources that help the entire marketing team work more efficiently
Qualification
Required
3+ years of B2B marketing experience with a proven mix of demand generation, marketing operations, and hands-on campaign execution
Martech fluency and systems thinking - you quickly learn new tools (HubSpot, Salesforce, ABM platforms), understand how systems connect and data flows, and can build sophisticated audience segments across platforms
Strong email copywriting skills with a solid grasp of pain point and solution-selling frameworks; you can write compelling sequences that convert at different stages of buyer temperature
Data-driven optimization mindset - you're comfortable analyzing campaign performance, identifying patterns in the numbers, and making smart decisions about what to test next
Strategic + scrappy - you can think big picture about campaign strategy AND roll up your sleeves to build the workflows, write the copy, and launch the campaigns yourself
Project management chops - you translate vision into executable plans and drive work forward across teams (RevOps, Sales, Product) without constant direction
ABM experience or high curiosity - you're familiar with account-based marketing approaches and platforms (Keyplay, 6sense, Demandbase) and understand how to engage buying committees at the account level
AI fluent—you actively use AI tools (Claude, ChatGPT, etc.) in your daily work, know how to craft effective prompts, and can enable others to do the same. You know when to use AI to go faster, and when to slow down and give deep thought to a project
Benefits
Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans.
Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.
Company
PandaDoc
PandaDoc enables users to create, deliver, and manage their teams’ quotes, proposals, contracts, and other sales collateral.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$56.94MKey Investors
Indico Capital PartnersOne PeakRembrandt Venture Partners
2025-12-16Series Unknown· $5.88M
2021-09-22Series C
2020-08-05Series B· $30M
Leadership Team
Keith Rabkin
Chief Executive Officer
Sergey Barysiuk
CTO, co-founder
Recent News
Tech Startups - Tech News, Tech Trends & Startup Funding
2025-12-18
Tech Startups - Tech News, Tech Trends & Startup Funding
2025-12-18
Company data provided by crunchbase