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Edelbrock Group · 6 days ago

Email Marketing Specialist

United States

Full-time

Remote

Senior Level

5+ years exp

Edelbrock Group is seeking a skilled Email Marketing Specialist to plan, execute, and optimize email marketing campaigns aimed at driving engagement and generating conversions. The role involves creating compelling email content, managing subscriber lists, analyzing performance metrics, and ensuring compliance with email marketing regulations.

Automotive

Responsibilities

Manage and grow subscriber lists, ensuring proper segmentation and personalization

Design and implement direct email marketing campaigns, including newsletters, promotional emails, drip and flow campaigns

Development of a personalization and segmentation strategy

Write, edit, and proofread emails for clarity, grammar, and spelling

Ensure mobile-friendly email templates

Ensure proper list hygiene and purge all inactive subscribers

Upgrade our email templates using graphics, personalization, and advanced features

Ensure prompt and accurate communication with clients via email to minimize unsubscribes

Create email segmentation for lead generation and personalization

Analyze campaign performance by monitoring email performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights for optimization and suggest improvements

Conduct A/B testing to improve email performance

Report on sales revenue generated from email marketing efforts

Ensure emails are compliant with email marketing regulations

Qualification

KlaviyoEmail marketing softwareAudience segmentationA/B testingMarketing automationAdobe Creative CloudHTMLWritten communicationProject managementProblem-solving

Required

Proven experience with Klaviyo or other email marketing software platforms is a must

Familiarity with analytical and database tools to create, track, and analyze the performance of marketing campaigns, generating reports to report on current and future strategies

Strong knowledge of audience segmentation, automation, and personalization techniques

Experience with Adobe Creative Cloud and other design software to create engaging visuals

Excellent written communication and copywriting skills

Strong project management skills

Ability to work under tight deadlines, problem-solve, and troubleshoot

Degree in Marketing, Communications, or a relevant field

Minimum 5+ years' experience in an email marketing position

Experience with MS Office