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Galderma · 1 day ago

Associate Director, Practice Development (Alastin)

Carlsbad

Full-time

Hybrid

Lead/Staff, Director/Executive

$170K/yr - $210K/yr

8+ years exp

Galderma is a leading dermatology company that offers a broad range of aesthetic and therapeutic products. The Associate Director, Practice Development will lead a team that supports healthcare professionals in effectively utilizing the company's resources to drive practice growth and enhance marketing efforts.

Pharmaceuticals

Responsibilities

Serving as the primary lead in the field to help our field team support their practices with marketing, and promotional efforts to drive deep adoption and growth of ALASTIN

Serves as an in-field support and integrator by helping develop and train on templates, toolkits, resources to support practice development – so there is a standardized approach across all territories with some key on-demand customized support

Support sales force to become the in-office practice development leader as it relates to Physician & Consumer loyalty, merchandising strategy and support – including helping to identify, review, recommend and help establish the services and offerings for patient loyalty and acquisition programs- including relevant consumer offerings and services to aid in patient acquisition and referral

This role will work in the field in helping our field team and key customers effectively pull through brand initiatives at the practice level, as well as laddering up key insights, programs and tools that may be valuable to implement and roll out broadly through the brand team

In addition, providing and assisting the field in Consumer activation, events, messaging, loyalty, and in-office pull through activities and other key Consumer or professional marketing or Professional Engagement development needs as appropriate especially in the early start-up and commercialization timeframe

This position will lead a national team and will have national responsibilities with a keen focus on high growth opportunity accounts, and accounts new to ALASTIN including ad-hoc direct account support as needed and as identified by the VP of sales, marketing, GM and the sales teams

Create standard tools, templates, messaging for the field to use so all field team has a consistent and confident way to communicate on ALASTIN with accounts

This role will take the brand strategy and goals and translate that into materials, media and tools that the field can utilize with accounts to increase their sales opportunities

The role will not only identify what is needed because of their in-depth knowledge of what good looks like and what the field needs, they’ll also be the owner of the tool creation utilizing their cross-functional teams and resources to execute on materials

Training the field on HOW TO utilize pieces and being available for on-demand field training as needed

Must own materials through PRC, posting to resource hub and rolling out to the field

Ability to help train the field on how to be the best practice development partner- what to look for, how to help, what to offer

Audit practices’ current skincare retail setup (placement, displays, sampling, pricing)

Recommend merchandising refresh or seasonal promotions

Create staff competition (ex-“Top RSN seller of the Month”)-launch staff contests, enhance engagement with Advantage and Aspire

Building a skincare business plan with each key account (goals, strategies, calendar)

AM to provide sell-through reports. Identify gaps in revenue and opportunities with underperforming SKUs, poor inventory, turnover

Coach owners on pricing, margins, and reordering habits

Suggest a refresh with new retail displays and ensure product visibility

Support practices with in-office promotions, email campaigns, and social media posts

Share Alastin marketing tools and help tailor them for the practice’s patient base

Qualification

Healthcare experiencePractice developmentDigital marketingSales force supportData analyticsLeadership presencePresentation skillsCollaboration skillsAdaptability

Preferred

8+ years of relevant healthcare or practice development experience, preferably in Aesthetics, beauty and/or medical devices

Deep understanding of digital, mobile, and social platforms and engagement, including the use at a local practice level

Deep understanding of practice economics, drivers, staffing and structure, patient activation and recruitment activities and financial levers to help aid in integration, adoption and practice profitability

Expertise in Customer and Physician insights and behaviors

Sales force support and professional/Consumer marketing a plus

Experience in in-office retail/active aesthetics license a bonus

In-field role so critical to travel up to 60% in order to see tools in use and assess opportunity. Must be able to travel to in-office training sessions, sales meetings, trade shows, and corporate offices as necessary to meet the training objectives and business needs of account executives and accounts

Excellent presentation skills and leadership presence

Strong data analytics and strategic thinking include understanding of true financial drivers and costs

Close collaboration across marketing and sales teams, requiring sufficient presence in with the commercial team

Ability to work in a fast changing and dynamic environment, adaptable and flexible as the company and responsibilities ebb and grow

Travel to key industry & sales meetings as needed

Partner closely with internal cross-functional teams