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RMS Companies · 1 day ago

Marketing Manager

Stamford, CT

Full-time

Onsite

Senior Level

5+ years exp

RMS Companies is seeking a Marketing Manager to oversee and optimize their marketing and demand-generation channels for residential and hotel portfolios. This hands-on role focuses on ensuring effective messaging and digital funnels to support revenue outcomes through continuous optimization and quality assurance.

Commercial Real EstateHospitalityProperty DevelopmentReal Estate

Responsibilities

Own day-to-day performance and functionality of all marketing channels supporting sales:

Residential listing platforms

Hotel digital and OTA channels

Google Search, SEO, and paid media

Retargeting and nurture campaigns

Actively test, monitor, and refine channel performance to improve lead flow, quality, and conversion

Identify breakdowns, inefficiencies, or friction points in the funnel and drive corrective action

Serve as the quality assurance lead across all active advertising and marketing platforms

Spot-check live ads, listings, landing pages, and websites for accuracy, brand alignment, functionality, clarity, and consistency

Ensure all systems are correctly routing inquiries to the appropriate sales or leasing teams

Develop and refine written content across:

Prospect retargeting and nurture campaigns

Website copy and verbiage

Google advertising and search campaigns

Social media messaging

Internal communications related to sales and marketing initiatives

Ensure messaging is clear, consistent, and aligned with brand positioning and goals

Collaborate with the Senior Graphic Designer to pair strong copy with effective visual execution

Manage and optimize retargeting efforts for both residential and hotel prospects

Ensure campaigns are sequenced appropriately to move prospects toward inquiry, tour, booking, or lease execution

Continuously refine messaging and timing based on performance insights

Qualification

Marketing strategyDigital marketingContent developmentAdobe Creative SuiteWordPressFigmaEnglish communication

Required

Bachelor's degree in marketing, communications, or related field

5+ years of experience in a related role

Exceptional written and verbal English communication skills, with the ability to adapt style to match different brand voices, audiences, and environments