Meta · 1 week ago
Integrated Marketing Manager, Reality Labs
United States
Full-time
Remote
Senior Level, Lead/Staff
$152K/yr - $213K/yr
10+ years expMeta is a company that builds technologies to help people connect and grow businesses. They are seeking an Integrated Marketing Manager to focus on Ray-Ban Meta, responsible for developing integrated marketing plans and driving effective marketing strategies that enhance consumer engagement.
Computer Software
Responsibilities
You will apply analytical rigor, an understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle
Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support an ambitious roadmap
Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting
Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries
Create innovative briefs to reach our target audiences and achieve business goals
Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
Qualification
Required
10+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a wide-ranging media mix that delivers measurable brand and business results
Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
Demonstrated experience working with media and creative agencies
Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams
Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
Experience in consumer product categories and brands such as consumer technology, wearables, Augmented Reality/Virtual Reality technologies
Experience in building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds
Preferred
Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies
Experience working for a developing or emerging brand with multiple products
E-commerce and retail experience, preferably in consumer electronics
Benefits
Bonus
Equity
Benefits
Company
Meta
Meta's mission is to build the future of human connection and the technology that makes it possible.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kathryn Glickman
Director, CEO Communications
Christine Lu
CTO Business Engineering NA
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