Vice President of Commercial Strategy jobs in United States
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GLS US · 1 month ago

Vice President of Commercial Strategy

GLS Group is one of the largest parcel services providers in Europe, and they are seeking a Vice President of Commercial Strategy to lead the evolution of their commercial organization in the U.S. The role involves owning the vision and execution of the go-to-market strategy, leading a cross-functional team to drive revenue and improve customer experience.

Freight ServiceLogisticsShippingTransportation

Responsibilities

Own and evolve GLS U.S.’s commercial strategy — defining how we position and deliver value across multiple customer segments
Develop go-to-market (GTM) frameworks for new and existing products, integrating digital and traditional marketing to drive adoption and retention
Lead the national sales organization, setting clear priorities, revenue goals, and performance expectations tied to profitability and customer outcomes
Design and launch integrated marketing programs that enhance brand awareness, generate qualified demand, and strengthen customer engagement
Use analytics and data science to forecast performance, identify trends, and drive pricing, revenue, and CX improvements
Champion the customer experience (CX) — owning the end-to-end journey and ensuring every touchpoint reinforces GLS’s brand promise of reliability and trust
Identify and develop strategic partnerships that enhance our service offerings and accelerate network growth
Collaborate with global GLS teams to align the U.S. commercial model with global standards and enterprise customers

Qualification

Commercial strategyGo-to-market designRevenue optimizationCustomer experience managementData analyticsDigital marketing strategiesCross-functional team leadershipFinancial acumenAnalytical skillsCustomer segmentationTransformation leadershipCommunication skillsLeadership skills

Required

15+ years of experience in logistics, parcel, e-commerce, or transportation industries, including 7+ years in senior commercial, marketing, or growth leadership
Proven success in building and leading cross-functional teams that deliver measurable growth
Strong financial acumen with experience driving revenue optimization and profitability
Expertise in go-to-market design, pricing strategy, and customer experience management
Exceptional analytical, communication, and leadership skills
Bachelor's degree required
Experience leading transformation in a high-growth or scaling environment
Demonstrated success integrating traditional and digital marketing strategies
Advanced understanding of customer segmentation, automation, and data analytics
Ability to operate in complex, matrixed global organizations

Preferred

MBA or equivalent preferred

Company

GLS US

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GLS US is a logistics company that provides pickup, shipping, delivery, labeling, and package tracking services.

Funding

Current Stage
Late Stage

Leadership Team

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JoDawn Whitlock
President
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Company data provided by crunchbase