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Hello Alice · 19 hours ago

Digital Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Hello Alice is a free, multichannel platform that helps businesses launch and grow. As the Digital Marketing Manager, you will develop and execute comprehensive digital marketing strategies to drive awareness and engagement, manage vendor relationships, and lead marketing team members while analyzing performance to optimize results.

Financial ServicesFinTechInformation ServicesInformation Technology

Responsibilities

Develop and execute comprehensive digital marketing strategies across all channels

Translate business objectives into actionable marketing plans with clear execution strategies and measurable outcomes

Manage marketing workflow using agile methodologies, including work period planning, daily standups, and retrospectives

Coordinate work across multiple stakeholders and program managers, managing competing priorities and requests

Balance strategic thinking with hands-on execution

Willing to personally create campaigns, write copy, and analyze data alongside team management responsibilities

Directly manage marketing team members and contractor relationships, providing clear direction, feedback, and professional development

Prioritize and deprioritize work effectively

Making clear decisions about what gets shifted when urgent priorities arise

Maintain capacity buffers for ad-hoc requests protecting core planned work

Maintain project management systems (e.g., Jira) to ensure transparency, accountability, and efficient workflow

Maintain clear request intake processes to maintain organized workflow management

Manage end-to-end email strategy including campaign creation, automation flows, segmentation, A/B testing, and performance optimization

Develop and execute social media strategy across platforms, balancing organic content with paid promotion to reach small business audiences

Oversee website content strategy, site map management, technical SEO, and ensure content discoverability through both traditional search engines and AI platforms

Implement strategies to ensure Hello Alice appears in AI-generated responses across ChatGPT, Perplexity, Claude, and similar platforms

Monitor and analyze marketing metrics on a daily/weekly basis across all channels

Develop dashboards and reports that clearly communicate performance, trends, and ROI to executive leadership

Manage relationships with marketing vendors and agencies, ensuring clear deliverables, performance tracking, and effective partnerships

Communicate effectively with executive leadership, providing regular updates on campaigns, performance, and resource needs

Collaborate across sales, product, programs, and other teams to align marketing efforts with business goals and ensure consistent messaging

Continuously evaluate and improve marketing processes to enhance efficiency and effectiveness

Identify and remove blockers that hinder team productivity

Implement quality control processes to ensure all deliverables meet brand standards and maintain consistency across channels

Oversee marketing technology stack, ensuring tools are properly integrated, utilized effectively, and delivering ROI

Qualification

Digital Marketing ExperienceAgile Methodology ExpertiseData Analytics CapabilitiesProject Management SkillsEmail MarketingSocial Media ManagementWebsite & SEOAI Tools ProficiencyVendor ManagementLeadership & CommunicationProcess OptimizationQuality AssuranceCross-Functional CollaborationAdaptability

Required

5+ years of experience in digital marketing, with demonstrated success across multiple channels (email, social, SEO, paid media)

2-3 years of people management or player-coach leadership experience

Proven track record working in agile/scrum environments—this is almost non-negotiable. Experience facilitating agile workflows including sprint planning, standups, and retrospectives

Proficiency with project management tools (Jira strongly preferred) and agile workflow management

Advanced proficiency with modern email service providers (Salesforce Marketing Cloud, Mailchimp, ConvertKit, Campaign Monitor, or similar) including journey building, automation workflows, and segmentation capabilities

Strong capabilities with analytics platforms (Google Analytics, Adobe Analytics, Segment, or similar) including event tracking, conversion analysis, and custom reporting

Demonstrated experience using AI tools (ChatGPT, Claude, Jasper, or similar) to enhance marketing productivity and output quality

Experience with CMS platforms, SEO tools, and website management

Familiarity with graphic design tools and ability to provide creative direction

Strong data analysis skills with ability to work with spreadsheets, dashboards, and analytics platforms to translate data into compelling narratives and actionable insights for executive audiences

Strategic mindset balanced with practical execution capabilities—not just 'big ideas' but clear plans for implementation and willingness to do individual contributor work, not just delegate

Experience managing budgets and vendor relationships effectively

Confident leadership presence with excellent written and verbal communication skills

Comfortable collaborating with C-level leadership and providing strategic counsel

Nimble and able to move quickly—adapts readily to changing priorities and new information

Willingness to 'wear many hats' given the reality of team size and capacity

Comfortable working effectively within lean team structures and understanding the operational realities of scaling organizations