CMI Media Group ยท 1 day ago
SEM, Supervisor
Parsippany, NJ
Full-time
Onsite
Mid, Senior Level
$70K/yr - $140K/yr
4+ years expCMI Media Group is a leading healthcare marketing agency dedicated to improving healthcare outcomes through effective media strategies. In this role, you will lead a team to develop and execute high-impact omnichannel strategies across SEM, Programmatic, YouTube, and Contextual channels, directly influencing brand performance and patient outcomes.
Health Care
Hiring Manager
Gina Santacaterina
Responsibilities
Own strategy and performance for SEM, Programmatic, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals
Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions
Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets
Partner with analytics and media teams to design measurement plans and dashboards
Mentor and upskill the team on best practices across SEM, Programmatic, Contextual and YouTube; support onboarding
When needed, execute keyword research, write ad copy, and fine-tune campaigns hands-on
Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI
Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performance to evolve processes, capabilities, and deliverables across SEM & Emerging Media
Qualification
Required
4+ years leading Paid Search or Programmatic campaigns; deep platform fluency (Google Ads, Bing, SA360; DSPs such as The Trade Desk)
Proven leadership: mentoring, workflow management, quality control, and stakeholder management
Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v-lookups)
Expert communication and presentation skills; concise storytelling for technical and non-technical audiences
Experience defining KPIs, building measurement plans, and making data-driven decisions
Contextual, video/YouTube, and programmatic experience
Healthcare/pharma experience or strong aptitude for regulated markets and privacy-first practices
Preferred
organic SEO knowledge is a plus
Benefits
Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.
Company
CMI Media Group
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Dr. Susan Dorfman
Global CEO
Oleg Korenfeld
Chief Technology Officer
Recent News
Startbase
2025-09-19
Company data provided by crunchbase