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AIA Contract Documents · 4 hours ago

Marketing Copywriter

United States

Contract

Remote

Mid Level

3+ years exp

AIA Contract Documents (ACD) is the industry standard for architecture and construction contracts, trusted for over 135 years. They are hiring a Marketing Copywriter to produce high-quality content that educates their audience and supports product and campaign initiatives across the architecture, engineering, and construction industry.

ArchitectureConstructionDocument PreparationLegalSoftware

Responsibilities

Create and publish diverse content types: Write, edit, and publish blogs, whitepapers, guides, reports, case studies, webinar scripts, email campaigns, landing pages, and web content

Interpret complex domain content into clear narratives: Translate legal, technical, and industry-specific content into accessible, engaging copy tailored for architects, engineers, and construction professionals

Implement SEO, readability, and conversion best practices: Work with SEO/GEO inputs, optimize content for organic search and user experience, and ensure each asset performs well in discoverability and engagement

Manage content production workflow: Work with internal reviewers (e.g., product, legal, SMEs), designers, and other stakeholders to ensure content is accurate, on-brand, and delivered on schedule

Support full-funnel content needs: Produce content for all buyer/customer journey stages from awareness (articles, thought leadership) to decision (white papers, case studies) to onboarding/retention (guides, reports, educational content)

Collaborate cross-functionally: Work closely with content strategist, SEO/GEO leads, product marketing, digital marketing, and customer success to align content with campaigns, product launches, and customer needs

Track and analyze content performance: Use analytics tools to monitor engagement, traffic, conversion metrics, and iteratively improve writing and content delivery based on data

Leverage AI and tooling for efficiency: Use AI-assisted writing, content automation, CMS tools, and content workflow platforms to scale output while maintaining quality