Weee! · 1 day ago
Senior Growth Specialist
Fremont, California, United States
Full-time
Onsite
Mid, Senior Level
$78K/yr - $92K/yr
4+ years expWeee! is the largest and fastest-growing ethnic e-grocer in the United States, focused on providing affordable access to ethnic food. The Senior Growth Specialist is responsible for driving performance marketing, experimentation, and funnel optimization to enhance user growth and ensure a seamless user journey.
E-CommerceGroceryRetail
Responsibilities
Design and execute paid acquisition campaigns across key channels such as Meta, Google, TikTok, and other approved platforms to drive high-quality user growth
Launch, manage, and optimize experiments and A/B tests across ads, creatives, landing pages, onboarding flows, and promotions
Monitor and manage full-funnel performance metrics including CTR, CVR, CAC, payback, and LTV, and surface optimization opportunities
Partner with Creative to brief, QA, and test high-performing assets across formats and ethnic segments
Work closely with Data and Analytics to ensure accurate tracking, clean reporting, and clear experiment readouts
Support lifecycle initiatives including email, push, and in-app by executing campaigns, validating targeting, and monitoring performance
Contribute to growth automation and AI-enabled workflows by executing within existing systems and providing feedback for improvement
Surface insights, risks, and learnings to the Senior Growth Manager to inform strategy, budget allocation, and roadmap decisions
Collaborate cross-functionally with Product, Engineering, Operations, and Finance to ensure growth initiatives are aligned with business constraints and priorities
Qualification
Required
4 to 7 years of experience in growth marketing or performance marketing, ideally in e-commerce, marketplaces, or high-growth consumer tech
Hands-on experience launching and optimizing paid campaigns on Meta and or Google Ads
Strong analytical skills and comfort working with performance dashboards, funnels, and experiment results
Experience executing structured A/B tests and clearly communicating outcomes and next steps
Familiarity with multi-market or multi-segment growth, including localization or culturally relevant marketing
Exposure to lifecycle marketing such as email, push, and in-app and how it complements paid acquisition
A test-and-learn mindset with comfort operating in fast-paced, ambiguous environments
Strong cross-functional communication skills and a collaborative working style
Preferred
Experience in grocery, food delivery, or logistics-constrained businesses
Familiarity with creative automation, feeds, or basic growth tooling
Exposure to AI-powered marketing tools or experimentation platforms
Experience supporting influencer or creator-based growth initiatives
Comfort working with SQL-adjacent tools, Looker, or internal BI systems
Benefits
Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
401k, 4% company match
Equity and Bonus
Vacation, sick and holiday time off
Monthly mobile stipend
Monthly Weee! Points credits
Company
Weee!
Weee! is an online grocery delivery platform that offers hispanic and asian foods specialty products and everyday staples.
501-1000 employees
H1B Sponsorship
Weee! has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (34)
2024 (38)
2023 (38)
2022 (48)
2021 (44)
2020 (15)
Funding
Current Stage
Late StageTotal Funding
$862.75MKey Investors
SoftBank Vision FundDST GlobalGoodwater Capital
2022-02-28Series E· $425M
2021-03-16Series D· $315M
2020-08-17Series C· $35M
Leadership Team
Larry Liu
Founder & CEO
Recent News
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Company data provided by crunchbase