Conversion Capital · 2 days ago
Community Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$118K/yr - $148K/yr
3+ years expFigure is transforming capital markets through blockchain technology, aiming to improve loan origination and funding processes. The Senior Performance Marketing Manager will lead acquisition strategy and optimize marketing efforts for Figure's crypto products, collaborating with multiple teams to drive user growth.
Financial ServicesInformation Technology
No H1B
Responsibilities
Own the strategy and execution of paid acquisition channels (Moloco, Meta, TikTok, Google App Campaigns, programmatic, etc.) with clear acquisition efficiency goals (CPA, CAC/LTV, etc)
Design, launch, and optimize acquisition experiments across creatives, audiences, and bidding strategies
Develop a rigorous testing roadmap across channels and funnel stages
Partner with data science and engineering to refine attribution, event tracking, and conversion modeling (Appsflyer expertise required)
Ensure data accuracy, define tracking specs, and troubleshoot discrepancies across MMP, ad platforms, and internal databases
Collaborate with product and lifecycle to improve onboarding activation rates and reduce early churn
Build and optimize App Store metadata, screenshots, and conversion experiments
Develop hypotheses to improve conversion from impression → install → registration → first transaction
Work with PMs to understand and influence the product roadmap for growth-related opportunities
Partner with Creative/Brand to generate high-performing ad creatives and iterate quickly based on performance data
Align with Risk/Compliance on messaging requirements for crypto products
Qualification
Required
3-5+ years of experience in performance marketing for mobile apps, ideally in fintech, trading, or crypto
Deep expertise with Appsflyer (required), including event setup, troubleshooting, and attribution modeling
Proven track record of efficiently managing multi-million-dollar budgets
Strong analytical skill set with the ability to dive into data, interpret results, and drive decisions
Experience optimizing complex purchase or trading funnels—not just install-level optimization
Familiarity with SKAN 4/5, privacy-first performance strategies, and incrementality testing
Strong communication skills and ability to influence cross-functional partners at all levels
Self-starter who thrives in fast-paced, ambiguous environments and can build process where none exists
Benefits
Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
Company HSA, FSA, Dependent Care, 401k, and commuter benefits
Employer-funded life and disability insurance coverage
11 Observed Holidays & PTO plan
Up to 12 weeks paid family leave
Continuing education reimbursement
Company
Conversion Capital
Conversion Capital is an asset management firm focused on internet and software investments.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
unknown2021-10-01Series Unknown
Leadership Team
Christian Lawless
Founder & Managing Partner
Erin Collard
Advisor
Recent News
2025-04-09
2025-04-08
Seattle TechFlash
2025-04-08
Company data provided by crunchbase