Cirkul · 2 days ago
Director of Sales
Tampa, FL
Full-time
Onsite
Director/Executive
10+ years expCirkul is a rapidly growing beverage technology company focused on promoting healthier hydration options. The Director of Sales will play a crucial role in executing the commercial growth strategy, managing key retail relationships, and driving revenue growth across various channels for Cirkul's innovative beverage products.
Consumer GoodsFood and BeverageWater
No H1B
Hiring Manager
Emily Wood, SHRM-CP
Responsibilities
Execute the commercial strategy to accelerate retail growth across Cirkul’s portfolio, with a focus on launching and scaling RTD beverages while maintaining and optimizing the reusable hardware business
Support sales KPIs tied to distribution, velocity, promotional effectiveness, and revenue growth, ensuring disciplined trade investment and strong ROI
Act as a key partner in the S&OP process by communicating demand drivers, customer plans, and promotional activity across operations, finance, and supply chain
Deliver profitable growth by balancing revenue, margin, and promotional investment across channels
Manage and grow key national and regional retail accounts, leading buyer meetings, line reviews, and joint business planning
Develop and refine customer playbooks, including selling stories, shelf strategy, promotional calendars, and activation plans
Support accurate forecasting at the account and channel level, contributing to monthly and quarterly demand planning
Support the Annual Operating Plan and budgeting process through customer-level inputs and growth initiatives
Partner with leadership to execute channel strategies across grocery, mass, club, convenience, and natural
Analyze category trends, competitive activity, and performance data to prioritize opportunities and inform resource allocation
Collaborate cross-functionally with operations, marketing, data/analytics, and finance to ensure strong execution and scalable growth
Manage broker, distributor, and agency partners to extend market reach while maintaining brand standards and selling discipline
Promote a culture of ownership, transparency, and results
Advocate for the customer internally by driving strong assortment strategies, in-store execution, and long-term partnership development
Proactively identify and pursue new distribution opportunities across channels with a growth-oriented, execution-first mindset
Qualification
Required
10+ years of progressive sales experience in a high-growth CPG environment, with increasing responsibility
Strong understanding of selling into water and beverage categories, including data-driven selling and category management
Proven experience managing and growing key retail accounts across grocery, mass, club, convenience, and/or natural channels
Track record of helping scale brands through distribution expansion and revenue growth while maintaining strong fundamentals
Player-coach leadership style with experience managing small teams and directly owning major customer relationships
Solid financial acumen, including trade spend management, forecasting, and working knowledge of budgets and sales operations
Experience working with broker and distributor networks across multiple channels
Strong communication, presentation, and storytelling skills with buyers and internal stakeholders
High attention to detail, strong organization, and ability to manage multiple priorities in a fast-paced environment
Preferred
Exposure to DSD or complex route-to-market models is a plus
Benefits
Health benefits, 401k match, and PTO (even insurance for your fur babies!)
Employee discounts on Cirkul products
Company
Cirkul
Cirkul is a beverage company that makes drinking water with delicious and nutritious flavors.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$111.57MKey Investors
SC.HoldingsAF Ventures
2022-06-13Series C· $70M
2021-08-12Series B· $30M
2020-09-17Series Unknown· $6.7M
Leadership Team
Garrett Waggoner
CEO/Founder
Andy Gay
Founder/President
Recent News
EIN Presswire
2025-09-04
2025-07-16
Seattle TechFlash
2025-06-11
Company data provided by crunchbase