SharkNinja · 2 weeks ago
VP, Global Marketing - Ninja
Needham, MA, United States
Full-time
Onsite
Director/Executive
$202K/yr - $368K/yr
15+ years expSharkNinja is a global product design and technology company known for its innovative lifestyle solutions. The VP, Marketing for Ninja will lead global category strategy and execution for a significant portfolio of kitchen and home appliances, ensuring alignment with global priorities and driving commercial impact.
BeautyConsumer ElectronicsConsumer GoodsRetail
Responsibilities
Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets
Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand
Create playbooks and toolkits that enable global consistency with room for regional adaptation
Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment
Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio
Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories
Foster a culture grounded in action, learning, and adaptability – encouraging teams to tackle problems head first, test and pivot, and make decisions with confidence
Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
Model the ‘Outrageously Extraordinary’ mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection
Qualification
Required
15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company
Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance
Experience leading international teams or portfolios with significant regional nuance
Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution
Benefits
Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
Employee stock purchase program
Life insurance
AD&D
Short-term disability insurance
Long-term disability insurance
Generous paid time off
Company holidays
Parental leave
Identity theft protection
Pet insurance
Pre-paid legal insurance
Back-up child and eldercare days
Product discounts
Referral bonus program
Company
SharkNinja
SharkNinja is a consumer goods company that offers beauty, home care, kitchen appliances, and outdoor electronic products.
1001-5000 employees
H1B Sponsorship
SharkNinja has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (40)
2024 (33)
2023 (18)
2022 (22)
2021 (29)
2020 (24)
Funding
Current Stage
Public CompanyTotal Funding
$1.2BKey Investors
CDH Investments
2025-08-20Post Ipo Secondary· $638M
2024-03-19Post Ipo Secondary· $272.13M
2023-12-04Post Ipo Secondary· $286.47M
Leadership Team
Mark Barrocas
Chief Executive Officer
Adam Quigley
EVP, Chief Financial Officer
Recent News
Benzinga.com
2026-01-23
2026-01-21
Company data provided by crunchbase