Zeta Global · 18 hours ago
Associate Vice President, Data Science & Analytics
Zeta Global is an AI-Powered Marketing Cloud that leverages advanced artificial intelligence to enhance marketing efficiency. The Associate Vice President, Data Science & Analytics will lead analytics strategy for a major financial institution partnership, ensuring compliance and driving client success through advanced modeling and data-driven insights.
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Responsibilities
Lead a Strategic Financial Institution Partnership
Serve as the senior analytics lead and primary advisor to senior and executive stakeholders within a major financial institution client
Translate complex business needs into advanced analytics solutions that drive measurable improvements in acquisition, engagement, and retention
Define and evolve the client’s analytics roadmap, introducing enhanced modeling approaches, refined data strategies, and real-time decisioning capabilities that support compliant, high-impact marketing execution
Ensure Analytical Excellence and Compliance
Oversee the full analytics lifecycle, including data preparation, model development, validation, deployment, scoring, activation, attribution, and reporting
Monitor predictive and recommendation model performance, reviewing outputs, dashboards, and KPIs to confirm targets are met, identify gaps, and recommend data-driven improvements
Ensure adherence to financial-industry requirements, including fair lending, model governance, audit, and data-privacy standards
Deliver clear, executive-level insights and recommendations grounded in model performance and customer behavior
Drive Innovation and Optimization
Advance the analytics function by introducing improved methodologies, tools, and processes
Identify and recommend new predictive and prescriptive modeling approaches that strengthen precision and return on investment
Lead documentation, testing, and monitoring practices that align with enterprise governance and risk expectations
Partner with cross-functional teams to implement real-time marketing solutions and continuously refine model performance
Develop and Lead High-Performing Teams
Manage and mentor analytics managers and data scientists working on the financial institution portfolio
Ensure projects are executed on time, within scope, and at a consistently high standard of quality
Foster a culture of accountability, innovation, and compliance discipline
Qualification
Required
12+ years of experience in advanced analytics or data science, with at least 5 years supporting financial institutions or insurance
Knowledge of financial services regulations related to modeling including fair lending and fair banking, ECOA, etc
Demonstrated expertise in predictive modeling and recommendation systems
Proven ability to influence C-level stakeholders and translate analytics into strategic business outcomes
Strong technical fluency across modeling frameworks, validation techniques, and documentation best practices
Exceptional communication skills, able to simplify complex concepts, and build executive confidence
Benefits
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance
Company
Zeta Global
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.
H1B Sponsorship
Zeta Global has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (17)
2023 (11)
2022 (6)
2021 (8)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$1.46BKey Investors
BofA Securities
2024-09-04Post Ipo Secondary· $105.26M
2024-09-04Post Ipo Equity· $204.94M
2024-09-03Post Ipo Debt· $550M
Leadership Team
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