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Frontier Airlines · 1 day ago

Manager - Social Media & Partnership

Denver, Colorado, United States

Full-time

Onsite

Mid, Senior Level

$82K/yr - $109K/yr

5+ years exp

Frontier Airlines is committed to providing low fares and exceptional service to its customers. The Social Media Manager will lead efforts in cultivating brand advocates and enhancing customer engagement through strategic social media initiatives and content creation.

Service IndustryTourismTransportationTravel

Responsibilities

Develop and implement comprehensive social media strategies across multiple platforms (e.g., Facebook, X, Instagram, TikTok, LinkedIn) that align with Frontier's marketing goals and drive key performance indicators

Collaborate with any brand and/or marketing agency in the development of social media strategy aligned to Frontier’s business goals and objectives

Oversee, create, and curate high-quality, engaging content, including text, images, and videos, that resonates with Frontier's target audience by platform

Work closely with and provide guidance to creative services teams for multi-media content generation

Be highly tuned into customer sentiment, cultural trends, and viral moments and be able to quickly create content that reflects on each

Work with costumer care teams to monitor and respond to customer inquiries, comments, and feedback in a timely and professional manner

Analyze social media performance metrics to measure campaign effectiveness, identify trends, and optimize strategies

Generate and present weekly, monthly, and quarterly reports to marketing and commercial team leaders

Collaborate with paid teams to identify and execute paid social media campaigns that drive revenue and increase bookings

Drive influencer, affiliate marketing and/or additional brand partnership/collaboration campaigns to drive revenue and increase bookings. Partner with brand agency in support of influencer and affiliate marketing efforts

Work closely with the marketing team to ensure consistent messaging and alignment with overall marketing goals

Stay abreast of the latest social media trends, best practices, and industry news and create actionable plans on how to incorporate these into Frontier social media plan

Qualification

Social media strategyContent creationAnalytics toolsSocial media platformsCopywriting skillsVideo production toolsSocial scheduling toolsTeam playerCommunicationSelf-motivated

Required

5-10 years of social media and digital marketing experience required

A proven track record managing social media platforms like Facebook, X, Instagram, LinkedIn and TikTok

A strong understanding of user behavior and demographics per unique social media platform

A strong understanding of platform algorithms and best practices for expanding organic reach and engagement

An eye for spotting social media trends and moments

Amazing storytelling, content creation and copywriting skills

Ability to think fast with sound judgement and decision-making skills

Ideal candidate will have experience working with large social communities and nationally recognized brands

Experience analyzing, tracking, and building reports for social media campaigns using analytics tools like Google Analytics (GA4) and Power BI

Experience using social scheduling tools like Sprout Social, Loomly, and Later

Experience with social monitoring and listening tools like Meltwater

Experience using video and content production tools like CapCut and Canva

Comfortable receiving feedback and quickly change course based on business needs

Team player who can work collaboratively with other departments, partners and marketers

Must have excellent communication and interpersonal skills

Must be self-motivated, self-starter, have a sense of urgency and extremely well-organized

Ability to travel and work offsite (airport, hanger, etc) in addition to working in the office

Ability to work with minimum supervision in a collaborative team environment

Microsoft office product skills including Excel and PowerPoint

Ability to meet deadlines while working in a fast-paced, changing environment

Must exercise sound business judgment and handle confidential information with sensitivity

Must be a team player with ability to work on several projects at a time

Benefits

Flight benefits for you and your family to fly on Frontier Airlines

Buddy passes for your friends so they can experience what makes us so great

Discounts throughout the travel industry on hotels, car rentals, cruises, and vacation packages

Discounts on cell phone plans, movie tickets, restaurants, luggage, and over 2,000 other vendors

Enjoy a ‘Dress for your Day’ business casual environment

Flexible work schedules that support work/life balance

Total Rewards program including a competitive base salary, short-term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time, and medical/dental/vision insurance that begins the 1st of the month following your hire date.

We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees with financial assistance during catastrophic hardship