Linus Health · 2 weeks ago
Product Marketing Manager, Healthcare
United States
Full-time
Remote
Senior Level
5+ years expLinus Health is a Boston-based digital health company transforming brain health worldwide. They are seeking a Product Marketing Manager to lead go-to-market strategy and execution focused on US healthcare providers, crafting narratives and campaigns to drive product adoption and engagement.
Health CareHealth DiagnosticsMedicalMental HealthSoftwareWellness
Responsibilities
Develop and execute comprehensive go-to-market strategies for new product features and releases, ensuring alignment with company objectives and customer needs
Work with cross-functional teams (Product, Sales, Service Design, Customer Success, etc.) to help plan and execute smooth product launches and drive adoption
Responsible for developing and executing high-impact, inventive campaigns tailored to the needs of healthcare buyers
Campaigns may include creating videos, outlining website requirements and updates, forging social media and influencer partnerships, and crafting event strategies
The role also involves organizing webinars, managing paid digital advertising, designing outbound email messaging, showcasing customer success stories, and producing engaging content such as blog posts
Conduct in-depth market research to understand customer pain points, market trends, and competitive landscape
Analyze and track industry developments to refine product positioning and messaging
Craft clear and compelling product messaging that differentiates our software in the marketplace
Create value propositions that resonate with key stakeholders, including healthcare professionals, administrators, IT teams, and others
Collaborate with the sales team to develop sales tools, presentations, and collateral that communicate the value of our products effectively to prospects and customers
Provide training and support to the sales team on product features, benefits, and competitive differentiation
Tap into real customer feedback to fine-tune our messaging, highlight what sets us apart, and make sure our marketing hits the mark
Use insights from customers, prospects, and sales teams to craft case studies and plan for co-marketing opportunities
Develop content for product launches, case studies, whitepapers, website copy, blogs, and social media
Drive thought leadership by publishing relevant content and engaging with the healthcare community
Define and track key performance indicators (KPIs) for product marketing activities to ensure objectives are met
Analyze campaign performance and make data-driven recommendations for improvements
Partner with the product management team to understand the roadmap and translate product features into customer-centric marketing messages
Work closely with the marketing and design teams to create visually appealing and impactful campaigns
Qualification
Required
Bachelor's degree in Marketing, Business, Healthcare, or a related field
5+ years of experience in product marketing, preferably in the digital health and/or healthcare space
Effective understanding of healthcare technology and trends, with experience marketing software solutions to healthcare professionals and organizations
A storyteller's mindset with the ability to translate complex product features into compelling benefits
Demonstrated success in developing and executing go-to-market strategies, positioning, and sales enablement for healthcare SaaS products
Excellent written and verbal communication skills, with the ability to convey complex information in a clear and compelling way
Data-driven with experience using analytics tools to measure and optimize marketing performance
Effective project management skills with the ability to juggle multiple initiatives in a fast-paced environment
Ability to work effectively in a cross-functional team, building relationships and driving alignment across departments
Preferred
MBA or advanced degree is a plus
Company
Linus Health
Linus Health is a digital health company focused on improving mental health and brain health by using screening technology.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$64.88MKey Investors
Morningside
2021-07-06Series B· $55M
2020-10-02Series Unknown· $9.88M
Leadership Team
David Bates
Chief Executive Officer
Alvaro Pascual-Leone
Co-Founder
Recent News
Company data provided by crunchbase