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Beyondsoft · 1 day ago

Sr. Analyst - Marketing Analytics

US-TX-Plano

Full-time

Onsite

Mid, Senior Level

$55/hr - $65/hr

3+ years exp

Beyondsoft is a leading mid-sized business IT and consulting company that combines modern technologies and proven methodologies to tailor solutions that move your business forward. They are seeking a senior analyst in the digital analytics space to solve complex problems for a key client in the automotive industry, contributing directly to analytics deliverables and advancing the client’s digital marketing strategy.

ConsultingInformation TechnologyOutsourcingSoftware

Responsibilities

Leverage data to gain insight into trending, user experience and behavior to drive the appropriate digital marketing, mobile and social strategies

Take various sources of customer and campaign data and condense it down to a coherent story with clear conclusions and actionable insights, acting as the subject matter expert for digital analytics

Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices

Visualize data into meaningful presentation decks and dashboards to provide holistic views of site user engagement activity to business stakeholders

Update and build dashboards, leveraging Power BI or Tableau, integrating Adobe Analytics and other data

Perform deep dive analysis via Case Studies to tell a comprehensive analytics story with data points and actionable insights to drive recommendations and decision making

Leverage Agile Delivery methods and processes to effectively track user stories, level of effort estimates, and plan with your Agile team for each Sprint

Drive data analysis of web projects, A/B and multivariate testing, and ad hoc requests

Support tag management requirements and documentation services to maintain integrity across multiple sources of data, including providing user acceptance testing and validation of web reporting creating, enhancements, and adjustments

Partner with multiple vendors to implement analytics requirements and streamline project processes

Multi-task and self-prioritize work queue to balance work queue and ensure stakeholder expectations are being met. Engage in analytics delivery re-prioritization discussions as needed with stakeholders to maximize internal team and stakeholder satisfaction

Qualification

Adobe AnalyticsData VisualizationPower BITableauSQLExcelCritical ThinkingClient Relationship ManagementAgile DeliveryMulti-taskingCommunication Skills

Required

Bachelor's Degree required

Minimum 3 - 5 years of web metrics and/or analytics experience

Strong Adobe Analytics, in particular with Analysis Workspace, and Adobe Target experience

Experience with data visualization tools such as Tableau or Power BI

Highly proficient in Excel with building complex dashboards

Highly proficient in PowerPoint with designing analytics-based presentations and visualizations

Hands-on experience with and understanding of how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners

Can multi-task and quickly adapt to changing and conflicting priorities, while working independently

Motivated by learning and evaluating new analytics technologies and staying up to date with current trends and tools

Implementation experience with analytics platforms such as a web reporting tool and tag management software

Critical thinker who can problem solve and is detail-oriented and organized

Excellent written/verbal communication and client relationship management skills

Preferred

MBA or Master's degree in quantitative discipline

Experience from a marketing/advertising agency or consulting firm

Experience working in a client environment with multiple external agencies and partners

Experience with Customer Data Platforms (CDPs) and/or other MarTech platforms preferred

Experience with offline/online data integration preferred

Statistical modeling experience, including attribution modeling and predictive modeling preferred

Knowledge of digital advertising platforms such as DV360 or Trade Desk preferred

Experience with writing, executing, and analysis of data retrieved using SQL queries preferred

General knowledge of coding languages such as JavaScript preferred

Experience working with data mining tools such as SQL and Hive

Working knowledge of R, Python, SPSS, or other similar data tools

Benefits

8 paid company holidays plus 1 floating holiday

Paid Time Off (PTO): 5 days annually, designed to complement company holidays and client schedules

401(k) retirement plan with company match, supporting long-term financial wellness

Comprehensive company-sponsored benefits for eligible employees and their families, including:

Medical, dental, and vision insurance

Health Savings Account (HSA)

Short- and long-term disability coverage

Employee Assistance Program (EAP)

Basic life and AD&D insurance

Optional voluntary benefits, allowing employees to customize coverage to their needs:

Health Care and Dependent Care FSAs

Commuter benefits

Voluntary accident and critical illness coverage

Voluntary long-term care

Additional life and AD&D insurance

Company

Beyondsoft

Glassdoor3.2

Beyondsoft Consulting is a leading global mid-sized business IT and consulting company that combines modern technologies and proven methodologies to tailor solutions that move your business forward.

Founded in 1995

Singapore, Central Region, SGP

501-1000 employees