Schroeder & Tremayne, Inc. · 1 day ago
Web Content Specialist
Schroeder & Tremayne, Inc. is a family-owned consumer products company focused on innovative solutions for everyday life. The eCommerce Content Specialist will manage and optimize the product portfolio on Amazon and other eCommerce platforms, create engaging product content, and collaborate with teams to enhance brand presence and customer engagement.
Responsibilities
Manage and optimize the existing product portfolio across Amazon and other eCommerce platforms, ensuring each listing reflects our brand standards and product benefits
Identify new product opportunities by conducting competitive landscape analysis, researching market trends, and evaluating customer needs
Leverage brand analytics, conversion rates, CTR (Click Thru Rate), and unit sales data to inform content strategy and measure success
Synchronize with the Social Media and Graphic Design teams to create original, creative assets that support eCommerce initiatives and drive engagement
Collaborate with Product Managers, Digital Media, and Social Teams to produce, update, and deploy product detail page (PDP) content and videos
Adhere to the VIKING style guide and maintain consistent brand voice and imagery across all platforms
Evaluate competitive PDP content and videos, gaining insights to improve our listings and outperform competitors
Maintain a deep understanding of Amazon’s policies and guidelines, ensuring all content is accurate, compliant, and up to date
Set up new products on Amazon, ensuring 100% content accuracy from initial listings to ongoing updates
Write compelling product copy for all platforms, highlighting key features, benefits, and use cases
Deploy updates to PDPs, optimizing for SEO, conversion, and customer experience
Use A/B testing and analytics to gain actionable insights and continuously improve content performance
Actively participate in the Car Care team, becoming hands-on with products to gain deep product knowledge that informs content and customer communication
Qualification
Required
A desire to learn and share knowledge: You're curious, proactive, and eager to expand your expertise across automotive products and eCommerce trends
Collaboration skills: You thrive in a team environment and enjoy working cross-functionally to bring creative ideas to life
Clear verbal and written communication: You can distill complex product features into easy-to-understand, persuasive copy, and you communicate effectively in meetings and written correspondence
Interest in vehicles: Exposure to or appreciation for vehicles and their style/appearance is a plus. Passion for cars helps you relate to our customers and understand their needs
Attention to detail: You sweat the small stuff, ensuring accuracy and compliance in every piece of content you produce
Entrepreneurial mindset: You embrace change, move quickly, and seek out opportunities to make a difference
Preferred
Experience with Amazon Seller Central, eCommerce platforms, and analytics tools
Benefits
Entrepreneurial Environment: We move fast, embrace bold ideas, and support your growth and creativity.
Collaborative Team: Work alongside passionate automotive experts and digital creators who share your enthusiasm for car care.
Hands-On Experience: Get up close and personal with our products, helping shape their future in the market.
Impactful Work: See your content drive real results in sales, customer satisfaction, and brand reputation.