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Aline · 18 hours ago

Sales - GTM Program Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Aline is a technology company focused on enhancing connections in senior care. They are seeking a GTM Program Manager to lead Sales Enablement and Training programs that drive predictable revenue performance, ensuring that go-to-market teams are fully equipped to execute the company's growth strategy.

ConsultingInformation TechnologyMarketing Automation

Responsibilities

Own the end-to-end GTM enablement roadmap, aligned to Aline’s revenue strategy, ICP focus, and growth priorities

Design and execute quarterly and annual sales readiness plans, including onboarding, certifications, product launches, and methodology reinforcement

Partner with Sales, Marketing, Product, and Customer Success to ensure enablement reflects real-world buyer journeys and deal motions

Lead new-hire onboarding for sales and GTM roles, reducing time-to-productivity through structured learning paths and milestones

Develop and deliver ongoing training across:

Sales methodology and deal execution

Value-based selling and messaging

Product and roadmap enablement

Competitive positioning

Enterprise procurement, security, and compliance workflows

Build role-based readiness programs for AEs, SDRs, Sales Engineers, and Account Managers

Partner with Marketing and Product to create and maintain:

Sales playbooks

Talk tracks and value frameworks

Competitive battlecards

Demo and discovery guidance

Deal-stage enablement materials

Ensure enablement assets are current, easily accessible, and consistently used by the field

Own enablement for product launches, pricing/packaging updates, and GTM motions, ensuring sales teams are fully prepared before release

Drive change adoption by reinforcing messaging, processes, and behaviors post-launch

Act as the single point of orchestration for GTM enablement initiatives

Define and track enablement effectiveness using revenue-aligned metrics, including:

Time-to-productivity

Win rates and deal velocity

Pipeline conversion by stage

Training completion and certification attainment

Partner with RevOps to connect enablement efforts to forecast accuracy and revenue outcomes

Continuously iterate programs based on data, feedback, and performance trends

Qualification

Sales EnablementGTM Program ManagementB2B SaaSEnterprise Sales MotionsProgram ManagementSales MethodologiesCRM ToolsStakeholder InfluenceHealthcare ExperienceFintech ExperienceHR Tech ExperienceChange ManagementCommunication SkillsCross-Functional Collaboration