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5 · 19 hours ago

Marketing and Demand Generation Manager

Dallas, TX

Full-time

Onsite

Senior Level

5+ years exp

5 is seeking a Marketing and Demand Generation Manager to lead marketing programs for their U.S. commercial sales organization. The role focuses on expanding the pipeline for larger clients through demand generation campaigns and collaboration with sales teams.

AdviceConsultingEnergy

Responsibilities

Plan and execute multi-channel demand generation campaigns across industries and regions

Build lead-nurturing programs that educate prospects on market trends, procurement strategy, and energy expertise

Collaborate with direct sales and outreach team to support enablement, events, outreach, and pipeline growth

Develop clear, client-ready content that simplifies complex energy topics

Own website content, landing pages, and SEO direction for the commercial energy business

Build dashboards and reporting to track campaign performance, lead quality, and pipeline impact. Use data to optimize campaigns, segmentation, and channel strategy

Collaborate with internal teams, HubSpot SME’s, and external agencies, including PR partners

Provide day-to-day guidance and support to the Creative Marketing Manager

Manage marketing budget, vendors, and overall execution quality

Qualification

B2B marketingDemand generationHubSpotAnalytical skillsSEO strategyVendor managementContent governanceEnergy markets exposureCommunication skillsOrganizational skills

Required

5-7+ years of experience in B2B marketing, demand generation, field marketing, professional services marketing, or similar roles

Experience supporting outside sales or relationship-based sales teams in long sales-cycle environments (consulting, energy, financial services, technical services)

Proficiency with CRM and marketing automation tools (HubSpot required)

Strong analytical skills; comfortable building dashboards, analyzing performance, and making data-driven decisions

Excellent communication skills and the ability to translate technical insights into accessible, client-ready messaging

Experience managing vendors, creative teams, or agencies

Strong organizational skills; able to manage multiple priorities and stakeholders

Bachelor's degree in Marketing, Communications, Business, or a related field