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Ivalua · 3 days ago

Director, Customer Marketing

Pittsburgh, PA - US

Full-time

Hybrid

Director/Executive

$112K/yr - $168K/yr

10+ years exp

Ivalua is a leading global provider of cloud-based procurement solutions, seeking a strategic and visionary Director, Customer Marketing. This role is responsible for shaping customer engagement strategies, driving overall customer marketing initiatives, and collaborating with various teams to enhance platform adoption and customer satisfaction.

ProcurementSaaSSoftware

Responsibilities

Drive Growth & Retention: Build and lead enterprise-focused lifecycle marketing programs that deepen engagement, drive advanced platform adoption, and accelerate expansion within top global accounts

Cross-Functional Collaboration: Partner with Customer Success, Sales, and Product Marketing, R&D teams to identify customer growth opportunities and deliver coordinated go-to-market motions across renewal, upsell, and cross-sell stages

Segmentation Strategy: Develop segmentation and journey frameworks for executive, business, and practitioner personas, ensuring tailored messaging and experiences throughout the customer lifecycle

Data-Driven Insights: Leverage data and insights to measure health, engagement, and expansion readiness across accounts. Mine market insights to inform strategic marketing decisions and stay ahead of industry trends

Build Champions: Spearhead customer advocacy initiatives aligned to product and solution narratives that amplify our customers' success and foster brand loyalty. You will deliver the requisite case studies, video stories, analyst references, and speaking opportunities needed to drive our next wave of growth

Strategic Content: Define and execute a customer content strategy that aligns with enterprise adoption journeys—including success stories, executive narratives, and best-practice thought leadership

Global Storytelling: Partner with Corporate Communications and Brand to elevate customer storytelling that showcases innovation and measurable outcomes achieved with Ivalua

Executive Programs: Build ongoing executive engagement programs, including roundtables, innovation councils, and strategic listening forums, to inform product direction and strengthen executive alignment

Event Strategy: Own the customer event strategy for enterprise audiences—driving participation in flagship experiences (such as Ivalua NOW), regional executive summits, and customer innovation sessions

Community Building: Influence and help to shape our customer community events as well as our online community, ensuring a consistent voice of the customer is woven through marketing, sales, and product storytelling

Qualification

B2B marketing experienceCustomer advocacy programsSaaS knowledgeContent strategyCross-functional collaborationPassion for customer experienceStrategic translationTechnical sensibilityComfort with ambiguityFluency in EnglishFrench proficiency