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Ivalua · 1 week ago

Director, Customer Marketing

New York, NY - US

Full-time

Hybrid

Director/Executive

$112K/yr - $168K/yr

10+ years exp

Ivalua is a leading global provider of cloud-based procurement solutions, and they are seeking a strategic and visionary Director, Customer Marketing. In this role, you will drive the overall customer marketing strategy, focusing on engaging and expanding relationships with global enterprise customers through various marketing initiatives and cross-functional collaboration.

ProcurementSaaSSoftware

Responsibilities

Drive Growth & Retention: Build and lead enterprise-focused lifecycle marketing programs that deepen engagement, drive advanced platform adoption, and accelerate expansion within top global accounts

Cross-Functional Collaboration: Partner with Customer Success, Sales, and Product Marketing, R&D teams to identify customer growth opportunities and deliver coordinated go-to-market motions across renewal, upsell, and cross-sell stages

Segmentation Strategy: Develop segmentation and journey frameworks for executive, business, and practitioner personas, ensuring tailored messaging and experiences throughout the customer lifecycle

Data-Driven Insights: Leverage data and insights to measure health, engagement, and expansion readiness across accounts. Mine market insights to inform strategic marketing decisions and stay ahead of industry trends

Build Champions: Spearhead customer advocacy initiatives aligned to product and solution narratives that amplify our customers' success and foster brand loyalty. You will deliver the requisite case studies, video stories, analyst references, and speaking opportunities needed to drive our next wave of growth

Strategic Content: Define and execute a customer content strategy that aligns with enterprise adoption journeys—including success stories, executive narratives, and best-practice thought leadership

Global Storytelling: Partner with Corporate Communications and Brand to elevate customer storytelling that showcases innovation and measurable outcomes achieved with Ivalua

Executive Programs: Build ongoing executive engagement programs, including roundtables, innovation councils, and strategic listening forums, to inform product direction and strengthen executive alignment

Event Strategy: Own the customer event strategy for enterprise audiences—driving participation in flagship experiences (such as Ivalua NOW), regional executive summits, and customer innovation sessions

Community Building: Influence and help to shape our customer community events as well as our online community, ensuring a consistent voice of the customer is woven through marketing, sales, and product storytelling

Qualification

B2B marketingCustomer advocacy programsSaaS knowledgeContent strategyFluency in EnglishCross-functional collaborationStrategic translationTechnical sensibilityComfort with ambiguityFrench proficiencyCreative vision

Required

10+ years of B2B marketing experience, including 5+ years in customer, enterprise, or lifecycle marketing leadership

Proven track record of building world-class customer advocacy programs and executive-level engagement programs that drive measurable business impact

Deep understanding of enterprise customer journeys, particularly in SaaS, Procurement, or Supply Chain technology environments

Strong background in content strategy, storytelling, and event design for senior audiences

Excellent cross-functional leadership skills, with experience collaborating closely with Sales, Customer Success, Product, and Communications teams

Ability to work effectively across different time zones and cultures (US and EMEA)

Fluency in English is required; French proficiency is a strong plus

A passion for elevating the customer experience at every touchpoint

The ability to engage with executives and translate strategic customer insights into business action

You don't necessarily have a deep technical background, but you love experimenting with new tools and have a personal interest in how AI and innovation drive business value

A balance of creative vision and operational discipline—with a focus on measurable impact, relationship depth, and customer lifetime value

Comfort with breaking new ground on processes and principles in a fast-growing environment