McClatchy Media · 1 week ago
Lifecycle Marketing Specialist
United States
Full-time
Remote
Entry, Mid Level
$80K/yr - $85K/yr
2+ years expMcClatchy Media is seeking a Lifecycle Marketing Specialist to enhance their member-facing messaging strategy. The role involves planning and executing multi-channel campaigns, optimizing member engagement, and collaborating across teams to support the company's membership model.
Advertising PlatformsDigital MediaNewsPublishing
Responsibilities
Work with the Director, Lifecycle Marketing, to implement a comprehensive marketing and communications strategy to support each market’s core print and digital news products and memberships across engagement and retention efforts
Drive innovation in member-facing communications and engagement strategies, using data and creativity to develop messaging and modern omni-channel marketing practices that resonate across markets
Support the growth of membership-related communications needs, including needs for membership events, loyalty programs, incentives, and rewards programs
Daily execution of marketing campaigns & journeys, including set up, upkeep and ongoing optimization of email marketing (copywriting, coding and designing); creating/segmenting lists; scheduling, setting up A/B tests, QA, and reporting
Collaborate with other areas of Marketing, News, Audience Development, Customer Service, Data, and Technology teams to ensure cross-functional alignment and collaboration when building lifecycle marketing strategies
Devise and execute A/B tests, create and manage testing/optimization roadmaps, record results, and advise on improvements
Implement defined business requirements for marketing automation campaigns/journeys
Work with audience segmentation and review communications calendar to ensure audiences are not messaged above the limits set by business standards across the organization
Maintain the performance and health of marketing channels with regard to audience segmentation, personalization, list hygiene, and deliverability
Monitor industry best practices. Integrate best practices to ensure optimal email results, improved deliverability, accessibility, and compliance around permission-based marketing, privacy, and spam regulation (CAN/SPAM/CCPA)
Qualification
Required
Strong hands-on experience with Braze and event-based automation workflows
Proficiency in Liquid Logic and sufficient HTML/CSS knowledge for email and messaging template adjustments
Understanding of CRM best practices, behavioral triggers, consumer attributes and how they influence decision paths within the customer journey
Experience with A/B and multivariate testing methodologies
Familiarity with Amplitude or similar analytics platforms for campaign performance tracking
Excellent organizational and troubleshooting skills; detail-oriented with a passion for systems efficiency
Avid team player; proven ability to apply innovative ideas and critical thinking to projects and the organization's opportunities, and able to work with various teams: creative, IT, analytics, etc
Able to anticipate needs, innovate and flourish in a high-volume, fast-paced environment
Proficient with G-Suite and Slack
BA or BS Degree from a four-year college or university or equivalent combination of education and experience preferred
2-5 years in a similar lifecycle marketing/CRM/marketing operations role, including experience with channels such as email, in-app messaging, in-browser messaging, push, content cards, SMS
Deep understanding of major messaging platforms, analytics tools (Tableau or Amplitude preferred) and lifecycle marketing
Preferred
Hands-on experience of event-based data models (APIs, webhooks) using Python/Javascript and how it relates to marketing automation
Hands-on experience utilizing SQL to operationalize customer data models and segmentation including extracting, analyzing, and interpreting data from warehouses and CDPs such as Amplitude
Benefits
Healthcare coverage for employees and their families
Financial protection from expected and unexpected expenses
Multiple no-cost wellness resources
Coverage for four-legged friends
401(k) with employer match
Competitive paid time off and corporate holidays
Variety of mental health benefits
Company
McClatchy Media
McClatchy Media Company is shaping the future of media by bringing together trusted journalism, engaging lifestyle and entertainment content, trend analysis, and innovative distribution solutions.
1001-5000 employees
H1B Sponsorship
McClatchy Media has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-09-04Acquired
1998-02-12IPO
Leadership Team
Tony Hunter
Chairman and CEO
Company data provided by crunchbase