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Smartcat · 1 day ago

Customer Marketing Manager

United States

Full-time

Remote

Mid Level

Smartcat is building the future of work, where human expertise meets digital teammates to drive productivity gains for leading enterprises. As a Customer Marketing Manager, you will build programs that turn customers into long-term partners and drive expansion, adoption, advocacy, and retention.

Information TechnologySoftware

Growth Opportunities

Responsibilities

Own customer marketing strategy focused on expansion, upsell, cross-sell, and retention

Build lifecycle programs that drive product adoption, usage, and value realization

Partner with Customer Success and Sales on expansion opportunities, renewals, and account growth

Develop targeted campaigns for existing customers by segment, industry, and maturity

Launch and scale customer advocacy programs including case studies, reviews, referrals, and community

Support expansion motions with enablement, messaging, and customer proof

Measure and report on customer engagement, expansion pipeline, and revenue impact

Qualification

Customer marketing strategyB2B SaaS experienceLifecycle campaignsCustomer advocacy programsData-driven decision makingCustomer engagementCollaboration with teamsCommunication skills