Confidential · 20 hours ago
Marketing Manager
Confidential is a well-established healthcare marketing organization seeking an experienced Marketing Manager to lead marketing strategy and execution for a portfolio of medical practices. The role involves developing integrated marketing strategies, managing client relationships, and optimizing performance to drive growth in patient engagement and visibility.
Responsibilities
Develop and execute integrated marketing strategies for healthcare practices focused on patient acquisition, retention, and brand visibility
Translate practice goals into clear, results-driven marketing plans across digital and traditional channels
Oversee campaigns including SEO, paid media, websites, social media, email, content, and print materials
Monitor campaign performance, analyze results, and optimize strategies to improve ROI
Manage online presence including reviews, listings, search visibility, and social platforms
Serve as the primary marketing point of contact for assigned practices
Build trusted relationships with stakeholders through proactive communication and strategic guidance
Identify opportunities for expanded services while supporting long-term client retention
Recognize at-risk accounts early and implement strategies to maintain engagement
Partner with internal teams (marketing, design, analytics, leadership) to deliver cohesive campaigns
Coordinate with external vendors or agencies as needed
Maintain organized documentation of timelines, deliverables, and client communications
Stay current on healthcare marketing trends, patient behavior, and competitive activity
Apply insights to continuously improve marketing recommendations
Support events, webinars, or community outreach initiatives when applicable
Qualification
Required
Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field
5–7 years of experience in healthcare marketing, practice marketing, or account-based marketing
Strong hands-on experience with digital marketing channels (SEO, paid media, content, social)
Proven ability to manage client relationships and deliver results-driven strategies
Experience with CRM, marketing automation, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics)
Excellent project management skills with the ability to juggle multiple priorities
Proactive, collaborative, and comfortable owning outcomes