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Westchester Medical Center Health Network · 2 days ago

Manager, Email & CRM Marketing

Valhalla, NY

Full-time

Onsite

Senior Level

5+ years exp

Westchester Medical Center Health Network is seeking a Manager, Email & CRM Marketing to lead the development of email and customer relationship management marketing strategies. This role involves managing Salesforce Marketing Cloud, overseeing segmentation and customer journeys, and ensuring effective communication to various audiences.

Hospital & Health Care

Responsibilities

Develop and execute email communications that align with organizational objectives and campaigns

Manage the delivery of the WMCHealth's newsletter Living Well while partnering with vendors in creation and optimization

Implement targeted customer journeys to deliver personalized communications, including internal and external messaging, aligning with best-practice engagement strategies

Analyze data to segment audiences effectively, increasing engagement and conversion

Ensure appropriate targeting is implemented for each campaign, executing with awareness of niche interests and unique sensitivities across the population

Partner with service line leaders, operations teams, and subject matter experts to gather service information that drives email content and appropriate segmentation

Partner with Marketing colleagues to ensure seamless integration of campaigns across all digital and print channels

Create and manage forms using FormAssembly for data capture and website and patient engagement initiatives

Partner with Manager, Digital Analytics & Optimization to understand performance, and recommend and implement performance-enhancing improvements

Partner with Manager, Digital Analytics & Optimization, and with Patient Experience and Physician Leadership, to understand location and provider listing review/rating challenges and to build email journeys to support rating improvement

Track advancements in the healthcare and CRM space and proactively suggest changes to improve digital platform performance

Qualification

Salesforce Marketing CloudCRM experienceEmail marketingData AnalyticsHealthcare experience

Required

Minimum of 5 years of email marketing or CRM experience, required

Bachelor's degree in Marketing, Communications, Data Analytics, or related field, required

Preferred

Proficiency in Salesforce Marketing Cloud and Health Cloud, preferred

Experience in a healthcare setting, preferred

Company

Westchester Medical Center Health Network

Glassdoor3.2

The Westchester Medical Center Health Network (WMCHealth) is the pre-eminent provider of integrated health care in New York’s Hudson Valley region, serving nearly 2.5 million residents across more than 6,000 square miles.

Founded in 1917

Valhalla, New York, US

10001+ employees