Bentley Rose & Co · 1 day ago
Frontend Developer
United States
Contract
Remote
Senior Level
5+ years expBentley Rose & Company is a new women’s DTC eCommerce athleisure apparel company in Orange County. They are seeking a Freelance Web Front-End Developer to own front-end development and implementation across web projects, focusing on creating user interfaces, ensuring responsive design, and optimizing performance.
Apparel & Fashion
Responsibilities
Implement User Interfaces: Write clean code for visual and interactive website elements
Responsive Design: Ensure website’s look and function well on desktops, tablets, and mobile devices
Performance Optimization: Optimize website for fast loading times and smooth operation
Accessibility: Make website usable for people with disabilities
API Integration: Connect the front-end to backend systems to fetch and display data
Cross-Browser Compatibility: Test and ensure consistent functionality across different web browsers. Must be prudent in always auditing your work to prevent accepting trigger actions that impact the website without knowing
Build custom landing pages and custom product page sections and templates aligned with Shopify’s best recognized best practices
Custom development work must support essential apps (analytics, email, reviews, subscriptions) and support native Shopify structure for updates
Lead quick discovery from internally provided visual examples and assets to development through delivery
Create reusable components and document usage
Design and build end‑to‑end: take work from wireframe to Liquid/HTML/CSS/JS
Shopify theme development: Liquid & JSON templates, Sections/Blocks, Metafields, App Blocks, Online Store 2.0 architecture
Front‑end engineering: semantic HTML, modern CSS (utility/tokens), JavaScript/TypeScript for interactions and light app logic
App & API integrations: configure common apps (e.g., Klaviyo, reviews/UGC, subscriptions, search/filters, chat) and work with Storefront/Admin GraphQL/REST when needed
Performance, accessibility, quality: Lighthouse passes, WCAG 2.2 AA fixes, cross‑browser/device QA, error‑proofing
Collaborate in GitHub (branches/PRs/reviews) and iterate quickly using QA and analytics
Propose and run lightweight validation (prototype tests, click/scroll maps) and A/Bs
Qualification
Required
5+ years developing and building modern, responsive websites in Shopify
Portfolio with 3 - 4 case studies showing a problem, your process, and outcome. Include code samples. Must provide references for highly trafficked revenue websites
Shopify theme development experience (Liquid, JSON templates, Sections/Blocks, Metafields, App Blocks; OS 2.0)
Front‑end coding: HTML, CSS (utility‑first or BEM), JavaScript/TypeScript
Comfort working in GitHub (feature branches, PRs, reviews) and collaborating
Data‑driven, analytical and logical mindset; ability to use data to drive decisions and adjust strategy
Superior organization & project management; can effectively manage multiple projects, deadlines, and communication lines
Razor‑sharp attention to detail and end‑to‑end systems thinking
Highly collaborative; develops strong partnerships with technical, strategic, and creative stakeholders
Core Languages: HTML, CSS, JavaScript
Frameworks/Libraries: React, Angular, Vue.js, or similar
Tools: Version control (Git), build tools (Webpack, Vite), testing frameworks (Jest, Cypress)
Design Principles: Understanding layout, color, and user experience
Problem-Solving: Strong analytical and debugging abilities
Preferred
React for richer components where appropriate, familiarity with JSON schema for Section settings
Adobe Creative Cloud (Photoshop/Illustrator) for asset prep and image treatments
Experience with WordPress or Webflow
Company
Bentley Rose & Co
Our Founder, a pickleball enthusiast with a fierce streak of breaking out in dance, got tired of playing tug-of-war with outfits that showcased 'muffin tops' and 'back fat' instead of her winning moves.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase