Creative Strategist (Performance Marketing) jobs in United States
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Petlibro · 1 day ago

Creative Strategist (Performance Marketing)

positionSan Jose, CA 95131
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$165K/yr - $200K/yr
date3+ years exp

Petlibro is a company dedicated to enhancing the lives of pets and their owners through innovative products. They are seeking a high-performing Creative Strategist to bridge the gap between creative and data teams, focusing on performance marketing efforts that drive ad output and conversions. The role involves analyzing performance data, developing campaign strategies, and collaborating with global teams to ensure effective creative production.

Consumer GoodsInformation TechnologyPaaSPet

Responsibilities

Analyze performance data (CTR, ROAS, CPA) from 100+ creative tests per week to identify winning patterns and brief designers on smarter iterations
Develop comprehensive creative briefs for major performance channels (Meta, Google Ads, TikTok) that balance brand storytelling with direct-response science
Serve as a gatekeeper for AI implementation within creative production, policing quality while leveraging emerging tools to boost speed and volume
Partner directly with Ads Operations and Visual Design teams in Shenzhen to manage the end-to-end production lifecycle
Proactively audit the Meta Ads Library and internal feeds to flag branding inconsistencies and ensure only high-performing assets are live

Qualification

Creative strategyPerformance marketingMeta Ad LibraryGoogle AnalyticsAd performance metricsBachelor’s degreeMandarinCollaboration

Required

3–5+ years in a creative strategy or performance marketing role, preferably at a high-growth D2C (Direct-to-Consumer) brand or agency
Proven track record of managing high volumes of ad creative (spending $700k–$1M+ monthly)
Deep familiarity with Meta Ad Library, Google Analytics, and ad performance metrics
Ability to work flexible 'mid-day to early evening' hours to collaborate with teams in Shenzhen
Bachelor's degree in Marketing, Advertising, Communications, or a related field

Preferred

Professional proficiency in Mandarin is a significant advantage for collaborating with our international design team

Benefits

Competitive compensation package with a performance-driven bonus structure.

Company

Petlibro

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Innovative Pet Products & Services
dateFounded in 2019
location
Santa Clara, California, USA
people-size201-500 employees
web-link
https://petlibro.com

Funding

Current Stage
Growth Stage
Total Funding
$24M
Key Investors
Shenzhen Capital GroupHSG
2023-12-19Series B· $14M
2021-01-01Series A· $10M

Leadership Team

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York Wu
Founder & CEO
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Fan Wang
CTO
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Recent News

Media Post
Petlibro Promotes Smart Litter Box With Provocative OOH Campaigns
2025-12-19
PR Newswire
Petlibro Unveils the First Christmas Tree That's 'Lit By Sh*t'
2025-12-02
PR Newswire
Petlibro Launches Luma, Shaping the Future of Self-Cleaning Litter Boxes
2025-11-14
Company data provided by crunchbase