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Optimal Blue · 18 hours ago

Growth Marketing Specialist

United States

Full-time

Remote

Mid, Senior Level

$76K/yr - $114K/yr

3+ years exp

Optimal Blue is seeking a Growth Marketing Specialist to lead the execution and optimization of growth initiatives across the marketing funnel. This role involves collaboration with product, sales, and marketing teams to drive acquisition and pipeline growth through data-driven tactics and execution.

ComputerEnterprise SoftwareFinancial ServicesMarketing AutomationSoftware

Diversity & Inclusion

Responsibilities

Campaign & Program Execution: Plan, launch, and optimize multi-channel marketing campaigns that support short-term growth goals

Webinars & Virtual Events: Manage and execute growth-focused webinars and virtual events, applying best practices to maximize engagement and conversion

Content Marketing: Develop and distribute growth-oriented content across channels to drive engagement and opportunity conversion

Asset Management: Organize and maintain marketing assets for scalable and consistent use across campaigns

Digital Marketing Support: Apply SEO, SEM, and web form strategies to enhance visibility and lead generation

Paid Media & Advertising: Strategize, purchase, and optimize paid media aligned with business objectives and budget; analyze performance data to refine tactics

Social Media Growth Tactics: Leverage organic and paid social media strategies to amplify campaign reach and engagement

Marketing Technology Tools: Utilize platforms like Google Analytics, HubSpot, and other automation tools to improve campaign performance

A/B Testing & Experimentation: Design and execute A/B tests to optimize messaging, creative, and conversion rates

Data Analysis & Insights: Analyze marketing performance data to uncover insights and inform ongoing strategy

Qualification

Growth marketingDigital marketing toolsA/B testingData analysisSEOSEMContent marketingCampaign managementProject managementCommunication skillsCollaborative mindsetCreative problem solving

Required

3–5+ years of experience in growth marketing, preferably in tech/SaaS or B2B/B2C digital marketing roles

Proven track record of driving measurable user and revenue growth through multi-channel campaigns

Hands-on experience with paid acquisition platforms, marketing automation tools, and CRM systems (e.g., HubSpot, Outreach, ZoomInfo)

Deep understanding of performance marketing, funnel metrics, and conversion optimization

Comfortable interpreting data and applying insights to improve marketing performance

Ability to thrive in a collaborative, fast-moving environment with multiple stakeholders

Strong analytical skills and experience with A/B testing, SEO, SEM, and content marketing

Ability to develop and execute growth strategies across digital channels (paid, organic, email, content, referrals, etc.)

Proficiency in managing and optimizing campaigns to drive ROI-positive growth

Experience partnering with product marketing to activate new growth levers (e.g., onboarding flows, referral programs, in-app messaging)

Ownership of funnel metrics (CAC, LTV, conversion rates, retention) to guide strategy and performance iteration

Skilled in using analytics tools (Google Analytics, HubSpot, etc.) to identify growth opportunities

Collaborative mindset with the ability to work cross-functionally across product, sales, and analytics teams

Creative problem solver with a bias for action, experimentation, and continuous improvement

Strong communication and project management skills in a fast-paced, tech-driven environment

Benefits

This role will also be eligible for participation in a Company profit sharing bonus plan. Plan details will be provided to you upon hire.

Full time employees will also be eligible for enrollment in a wide range of choices of benefits , including medical, dental, vision, basic life insurance, short/long term disability, 401(k) participation (with company match).

The Company provides a minimum of 10 days of vacation for new employees , sick time based on state requirements, 8 Company-paid holidays and 2 personal holidays per year.