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Hummus Republic · 3 days ago

Brand Creative Director

Calabasas, CA

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Hummus Republic is a Mediterranean fast-casual franchise committed to bringing fresh habits to communities across the nation. They are seeking a Brand Creative Director to own and elevate their brand identity across all touchpoints, combining strategic leadership and creative development to enhance brand perception and support franchise growth.

Food and BeverageFranchiseNutritionRestaurants

Responsibilities

Develop and maintain comprehensive brand guidelines ensuring consistency across all franchise locations

Define and protect brand voice, visual identity, and messaging aligned with the 'Fresh Habits' positioning

Conduct competitive analysis and identify opportunities to differentiate the brand in the fast-casual Mediterranean space

Evolve brand identity as needed while maintaining core brand equity and recognition

Lead creative development for all marketing materials, campaigns, and brand communications

Design and produce print and digital assets including menus, signage, packaging, promotional materials, and franchise collateral

Direct photography and video shoots ensuring brand-aligned visual content

Create compelling presentations and pitch decks for franchisee recruitment and investor relations

Develop and distribute brand assets, templates, and toolkits for franchisees

Create standardized operational materials (SOPs, training guides, job descriptions) with consistent brand application

Design branded communications for franchisee network including newsletters, announcements, and holiday messaging

Support new restaurant openings with grand opening materials and local marketing assets

Qualification

Adobe Creative SuiteBrand managementGraphic DesignVisual CommunicationBrand guidelines developmentCommunication skillsVideo editingPhotography directionSocial media understanding