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EF · 2 days ago

Executive Vice President, EF Adventures

Cambridge, MA

Full-time

Onsite

Director/Executive

$225K/yr - $250K/yr

EF is a leader in international educational programs and culturally rich travel experiences. They are seeking an Executive Vice President to scale their newly launched active adventure tour product, EF Adventures, focusing on business growth, digital marketing, and customer acquisition.

AssociationE-LearningEducationLanguage LearningTravel

Responsibilities

Develop and execute a compelling vision and roadmap: Scale user acquisition and lifecycle marketing through a multi-channel strategy leveraging the customer bases of the other EF World Journey products, and reaching new consumers through paid media, strategic partners, SEM, DSPs, social paid/earned, community/influencer development, affiliate marketing, email marketing, CRM, mobile, and native

Scale the new EF product line: including market and consumer research, product design, safety and risk assessment, organizational structure, marketing and sales plans, revenue and profitability targets, etc

Own brand measurement and champion a consistent voice: Ensure the brand’s market performance and establish a consistent brand experience across marketing and product touchpoints

Lead sales and marketing strategy and day-to-day operational execution: Connect the EF World Journeys customer lifecycle, grow online commercial results with respect to top and bottom lines, and ensure digital conversion drives overall company revenue objectives

Drive analytical rigor: Focus on marketing spend/performance, cost of acquisition, user experience, and pricing scenarios

Derive impact and feedback from customer insights, CRM, and product teams: Further iterate and evolve product offerings

Provide leadership on the EF team, Build capabilities and support development while nurturing a collaborative and dynamic culture across EF World Journeys

Grow and maximize potential: Lead the existing team to execute and expand the new product line, ensuring optimal performance and development

Qualification

Digital Marketing ExpertiseP&L AccountabilityStrategic ThinkingAnalytical SkillsBrand ManagementCustomer InsightManaged High Performing TeamsCollaborative SkillsAdaptabilityFlexibility

Required

Strong background in digital marketing

Proven track record of scaling businesses

Experience in sales and digital marketing

Strong analytical skills

Fluency in emerging trends in the travel industry

Experience in digital acquisition and customer experience

Proven track record of attracting, hiring, developing, and retaining top talent

Recognized as a leader by superiors, peers, and direct reports

Experience in developing and executing business plans

Experience in creating and implementing marketing strategies

Experience in leading the growth of a product

Ability to drive demand and lead generation

Experience in customer acquisition and retention

Experience in marketing analytics, sales, and service

Collaborative approach to work

Ability to scale user acquisition and lifecycle marketing

Experience in market and consumer research

Experience in product design, safety and risk assessment, and organizational structure

Experience in brand measurement and ensuring a consistent brand experience

Experience in leading sales and marketing strategy and operational execution

Experience in driving analytical rigor

Ability to derive impact and feedback from customer insights

Experience in building capabilities and supporting development

Experience in nurturing a collaborative and dynamic culture

Ability to lead and maximize potential of existing teams

Strategic thinking skills

Digital marketing expertise across a wide range of channels

Experience managing high performing teams

Demonstrated P&L accountability

Adaptability and flexibility in a fast-moving environment

Customer insight skills

Collaborative skills with stakeholders

Brand management expertise

Benefits

Commitment to professional growth: robust monthly calendar of trainings and workshops

Four weeks paid vacation your first year, ten paid holidays, and two floating holidays

Exciting business travel opportunities

25% company match on your 401(k) contributions

Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance

Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)

Access to fertility care and family-building support

Wellness benefits including a yearly fitness reimbursement

Frequent social and learning events, including access to our employee-run resource groups

Robust Employee Assistance Program

Tenure-based sabbatical eligibility

EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)

Discounts at local venues and businesses

Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.

Company

EF

Glassdoor3.4

Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that shares a common mission of opening the world through education, offering language, academic, cultural exchange and education travel programs.

Founded in 1965