Posillico Civil, Inc. · 2 weeks ago
National Marketing Manager
Posillico Civil, Inc. is a multi-disciplined and diversified construction company. The National Marketing Manager is responsible for developing and executing a unified marketing strategy to support the company’s national growth goals and enhance brand visibility in the heavy civil construction industry.
Consulting
Responsibilities
Collaborate with Regional and Division Managers to create a cohesive national marketing strategy aligned with regional priorities and business objectives
Develop, lead, and evaluate marketing campaigns that support strategic growth initiatives and enhance brand visibility
Identify and propose new marketing initiatives that advance business development efforts and strengthen client relationships
Coordinate with project teams across all regions to capture key project milestones, ensuring timely and accurate content on company marketing channels
Maintain and manage a national roster of photographers and videographers to support high-quality content creation
Create and implement an SEO strategy to optimize website performance and improve search visibility
Leverage social media opportunities to support talent acquisition and reinforce Posillico’s safety initiatives
Supervisory opportunities, providing clear direction and growth opportunities to entry and junior level marketing employees
Support New York, New Jersey, Florida, Texas and Virginia markets
Lead the Dallas Business Development meeting and conduct research on new opportunities, industry trends, and prospective clients
Qualification
Required
Bachelor's degree in marketing
5-10 years of marketing experience
Strong project management skills with the ability to balance multiple priorities across regions
Excellent writing, communication, and interpersonal skills
Experience with SEO strategy, digital marketing tools, and content development
25% Travel
Preferred
MBA a plus
Preferably in construction, engineering, or related industries